We continue to expand the line of the studio's main bestseller TT Norms® Pro!
TT Ramillas is a fully reconsidered high contrast transitional serif, which is perfectly adapted to modern realities and requirements.
TT Ricks is a flamboyant elzevir-type serif, for which the words “cute” or “calm” are not a fitting definition.
TT Ricordi Greto is an experimental project, inspired by a floor plaque dating from 1423 found in the Basilica di Santa Croce, Florence.
TT Ricordi Marmo is an original experimental project inspired by inscriptions at Basilica di Santa Croce in Florence.
- 50% off Special offer is valid until 07 Apr, 2023
TT Globs is the first font from the TypeType Starter Kit line.
TT Marxiana is a pre-revolutionary font reconstruction project. These fonts were used in the layout of the «Niva» (nee-vah, «Cultivated field») magazine published by the A. F. Marx publishing house in St. Petersburg in 1887.
Serif Fonts
Antiqua is a common name for different groups of serif fonts. The first antiquas appeared a very long time ago, in the Renaissance, which is reflected in the name: translated from Latin, anticuus means "ancient".
With serifs, typographers of the past produced better prints by minimizing the wear and tear of the letters themselves. Today, serif fonts are actively used in print, they are especially popular as book or magazine fonts.
In addition to serifs, high contrast is typical for antiquas. Antiquas are a broad group of fonts that fall into different categories. Based on the scope of application, there is a distinction between text and heading antiquas.
The most common is the classification of antiquas by the historical period.
There are old style, transitional, new style, and slab serifs.
Old-style serif is the name given to the first fonts that became widespread in the 15th-17th centuries and possessed features of handwritten letters. The main features of the old-style serifs are such elements as slanted ovals of the letters and asymmetrical serifs.
An interesting example of a typeface from the TypeType collection is TT Bells, which has the features of old-style fonts, but was designed using modern geometric solutions.
Transitional serif differs from the previous one in high contrast letters and symmetrical serifs. This type of font looks strict and neat, so it is often used for official documents and books.
In our collection you will find the unique font TT Marxiana, inspired by the pre-revolutionary fonts of the St. Petersburg magazine Niva. The TT Marxiana family contains 3 fonts, one of which, TT Marxiana Antiqua, is an example of a Scotch serif that is half way between transitional and new-style.
New style serifs appeared at the end of the 18th century. This category includes fonts that have monospace proportions and strong contrast. Among the main uses is the printing of books, brochures and magazines.
TT Jenevers and TT Barrels are prime examples of new style serifs.
The last subcategory of serifs is slab. The period of their proliferation in typography falls at the beginning of the 19th century. Such fonts are characterized by powerful rectangular serifs and low contrast. Slab fonts are ideal as headline fonts for advertising and posters.
Among TypeType's work, the TT Rationalist typeface is a great example of a slab font, perfect for titles in books, magazines, and other printed materials.
Today, serifs have a wide range of applications, but are most often used as heading or text book fonts. Such typefaces attract attention and have good readability. In the TypeType collection, you will find serifs of various characteristics, from strict to expressive.
Among serifs with a pronounced character, the TT Ricordi collection of six display headline serifs is particularly popular: TT Ricordi Nobili, TT Ricordi Allegria, TT Ricordi Greto, TT Ricordi Marmo, TT Ricordi Fulmini, TT Ricordi Todi, and TT Livret Display.
The bestsellers among TypeType text serifs are TT Norms® Pro Serif and TT Livret Text.