We continue to expand the line of the studio's main bestseller TT Norms® Pro!
TT Ramillas is a fully reconsidered high contrast transitional serif, which is perfectly adapted to modern realities and requirements.
TT Ricordi Allegria is a sleek and intelligent contemporary Florentine grotesque.
TT Ricks is a flamboyant elzevir-type serif, for which the words “cute” or “calm” are not a fitting definition.
TT Ricordi Greto is an experimental project, inspired by a floor plaque dating from 1423 found in the Basilica di Santa Croce, Florence.
TT Ricordi Marmo is an original experimental project inspired by inscriptions at Basilica di Santa Croce in Florence.
TT Marxiana is a pre-revolutionary font reconstruction project. These fonts were used in the layout of the «Niva» (nee-vah, «Cultivated field») magazine published by the A. F. Marx publishing house in St. Petersburg in 1887.
Serif Fonts
Antiqua is a generic name for different groups of serif fonts. The first antiquas appeared a very long time ago, during the Renaissance, which is reflected in the name: translated from Latin, anticuus means “ancient”.
Thanks to serifs, typographers got a better print, minimizing wear on the letters themselves. Today serif fonts are actively used in print, and they are especially popular as book or magazine fonts.
There are four types of serifs: old-style, transitional, new-style, and slab serif.
Old-style serifs are the first fonts that became widespread in the 15th – 17th centuries and had features of handwritten letters. The main features of the old style are oblique ovals in letters and asymmetrical serifs.
An interesting example of such a font from the TypeType collection is TT Bells, which has features of old-style fonts, but is designed using modern geometric techniques.
Transitional serif differs from the previous one by high contrast of letters and symmetrical serifs. This type of font looks strict and neat, therefore it is often used for official documentation and books.
In our collection, you will find a unique font TT Marxiana, inspired by the pre-revolutionary fonts of the St. Petersburg magazine "Niva". This is an example of the Scottish antiqua, an intermediate serif intermediate between transitional and new-style.
The new style serif is a monospaced font with strong contrast. These fonts are often used in book, brochure and magazine printing.
TT Jenevers and TT Barrels are prime examples of new style serif.
The last subspecies of antiquas is slab serif. These fonts are characterized by powerful rectangular serifs and low contrast. Slab fonts are ideal as heading fonts for advertising posters and billboards.
Among TypeType fonts, TT Rationalist is an excellent example of slab serif, perfect for headlines in books, magazines, and other printed products.
Today, serifs are popular as heading or book fonts. These typefaces are eye-catching and highly legible. In the TypeType collection, you will find antiquas with a wide variety of characteristics, from discreet to expressive.
The collection of six display heading serifs TT Ricordi is especially popular: TT Ricordi Nobili, TT Ricordi Allegria, TT Ricordi Greto, TT Ricordi Marmo, TT Ricordi Fulmini, TT Ricordi Todi. Each family has its own concept, each realized by an individual designer.