Most modern brands choose sans serifs fonts as their corporate font. Such fonts began to gain popularity almost a century ago, but still remain at their peak. Let’s find out what is so attractive about these fonts and have a look at a selection of the best sans serifs from the TypeType collection.
Today we will talk about these options: graceful and daring, friendly and brutal, dynamic and stable. These are display fonts. They are different in character and expressiveness, but always attract attention when used properly.
The font is part of the brand, responsible for the emotional context of the information communicated. Is it possible to complement these associations and expand the audience by changing the corporate font?
In almost any musical track where vocals play the main role, there is more than one voice part. Sometimes you don’t notice it right away, but the moments that make you get goosebumps are supplemented by another part – a tone lower or higher in order to accentuate and enhance the effect.
Creating your first font is most difficult because the designer does not yet know all the details of development, does not have enough visual intuition and experience. When developing a font for the first time, you have to learn a lot in the process, transferring theoretical knowledge about type design to practice, which is always difficult.
A harmoniously selected font not only conveys information to the audience, but also visually complements the project. A mistake in choosing a font can spoil the impression and alienate the viewer from the product, whether it be a poster, a sign for a store or cafe, product packaging, a website or an app.
Go to the websites of your three favorite brands and try to analyze what emotions they evoke. Whether it’s clothing or shoes, cars or electronics, cosmetics or accessories, every company has a secret: they want to be part of your life.
Creative industries festival G8 has presented its 2022 visual identity. The associations that immediately come to mind are the unity of nature and people, cell division, and organics. The «grow and divide» principle was guiding the creation of the corporate visual identity created by a large team. The font design studio TypeType is one of the participants in the creative process of making the font and logo.
TT Hoves is the youngest font in the collection of universal geometric sans serifs. It forms a functional trio with TT Norms® and TT Commons™, yet has its own recognizable character. The TT Hoves font has managed to win the sympathy of designers from all over the world. The font family has been among the studio’s bestsellers since its release on marketplaces, and yet it’s time to update the typeface!