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Creating a font from scratch: A detailed guide and tips for choosing software

Creating your first font is most difficult because the designer does not yet know all the details of development, does not have enough visual intuition and experience. When developing a font for the first time, you have to learn a lot in the process, transferring theoretical knowledge about type design to practice, which is always difficult. However, it is with the first font that the…

See more14 November, 2022

Typography: Main types and characteristics of fonts

A harmoniously selected font not only conveys information to the audience, but also visually complements the project. A mistake in choosing a font can spoil the impression and alienate the viewer from the product, whether it be a poster, a sign for a store or cafe, product packaging, a website or an app.

See more01 November, 2022

Serif and Sans serif: Font differences

Go to the websites of your three favorite brands and try to analyze what emotions they evoke. Whether it’s clothing or shoes, cars or electronics, cosmetics or accessories, every company has a secret: they want to be part of your life.

See more20 October, 2022

Grow and divide: Creating a font for the G8 festival

Creative industries festival G8 has presented its 2022 visual identity. The associations that immediately come to mind are the unity of nature and people, cell division, and organics.
The «grow and divide» principle was guiding the creation of the corporate visual identity created by a large team. The font design studio TypeType is one of the participants in the creative process of making the font and logo.

See more03 August, 2022
TT Hoves Pro

Expansion of the TT Hoves Pro family

TT Hoves is the youngest font in the collection of universal geometric sans serifs. It forms a functional trio with TT Norms® and TT Commons™, yet has its own recognizable character.
The TT Hoves font has managed to win the sympathy of designers from all over the world. The font family has been among the studio’s bestsellers since its release on marketplaces, and yet it’s time to update the typeface!

See more24 July, 2022
Kaspersky

Corporate fonts for Kaspersky Lab: story of creation

What do you pay attention to when you visit a well-known brand’s website?
Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.

See more11 July, 2022

Creation of a modern serif TT Livret

It sometimes happens that on paper, a new font seems to be a relatively simple and quick task, but as a result of the work, it turns into one of the largest projects of recent years. Today’s story is about just such a font.

See more30 June, 2022

Creation of TT Commons™: From the foundry’s corporate typeface to a bestseller

The TT Commons™ Pro font family needs no introduction as it has been TypeType’s best-seller for many years now. These are not just words — since 2018, the font family has been a bestseller for 93% of the time it has been on the sites.
TT Commons has a fascinating history, because it was created in 2016, and back then it was not supposed to be released as a commercial font at all.

See more09 June, 2022

TT Norms® Pro: a 7-year history of the font family

TT Norms® Pro is one of the most sought-after typefaces in the TypeType collection. More than three reissues in 7 years, first lines in MyFonts ratings, dozens of customizations and reviews.
It’s hard to put into words what a valuable experience this font has been for everyone at the foundry, but we will try to tell its full story, with all its dead ends and mistakes, with the first victories and a massive redrawing process.

See more12 May, 2022