TT Smalls is now a decorative font that makes it easy to attract attention.
TT Espina is a display antiqua with expressive serifs
TT Hoves Pro is a versatile sans-serif with a recognizable geometry
Creative industries festival G8 has presented its 2022 visual identity. The associations that immediately come to mind are the unity of nature and people, cell division, and organics. The «grow and divide» principle was guiding the creation of the corporate visual identity created by a large team. The font design studio TypeType is one of the participants in the creative process of making the font and logo.
TT Hoves is the youngest font in the collection of universal geometric sans serifs. It forms a functional trio with TT Norms® and TT Commons, yet has its own recognizable character. The TT Hoves font has managed to win the sympathy of designers from all over the world. The font family has been among the studio’s bestsellers since its release on marketplaces, and yet it’s time to update the typeface!
What do you pay attention to when you visit a well-known brand’s website? Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.
At TypeType, we’ve got a broad experience in creating both fully custom fonts and modified commercial fonts from our collection.
You might find some nuances of already existing fonts unsuitable for your purpos- es, or you need a completely original font in order to create unique corporate identity.
This is a service in which we can take your drafts, lettering, vector letters or even sketches from any font editor and turn them into a fully functional font. We are ready to help you with both complex mastering as well as with the solution of individual visual or technical problems. TypeType mastering can be divided into several main blocks: visual mastering, technical mastering, kerning and font hinting.
Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid.
At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity.
