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MainFontsSlab SerifTT Rationalist
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TT Rationalist

Single style: from $39 Full family: 22 styles from $249

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The license is suitable for anyone who plans to use the font in logo design, images for websites and social media, as well as in print media, souvenirs, and merchandise.

This license is purchased by the number of workstations on which a designer will use the font.

Desktop license is paid for once. Full license text

On request

If you plan to use the font in headings or text blocks on your project site, choose this commercial font license.

Purchase price depend on the number of site visits per month.

Webfont license is paid for once. Full license text

On request

To use the font in applications for iOS, Android, Windows, Linux and other operating systems.

When choosing a license, we do not count the number of application downloads, but focus only on the number of created applications.

App license is paid for once. Full license text

On request

Suitable for placing banners, digital ads and posters on the Internet, as well as for advertising on social media.

The license options differ depending on the number of ad impressions.

Digital Ads license is paid for once. Full license text

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This license is for the use of a font in video content: blogging, on a YouTube or TV channel, in online or offline broadcasts.

Font license options depend on the amount of video content that uses the font.

This license is paid for once. Full license text

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Video game developers’ license. Allows you to embed a font in the video game code.

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Suitable for those who will be using the font in e-books, magazines, interactive PDFs, or other publications.

This license is paid for once. Full license text

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The license is suitable for use on special sites and applications where users can create a product using the selected font without an additional font license.

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This is the case when a font is not limited to one area of application, and you want to discover all the possibilities it offers.

For those who purchase an unlimited licence, we often make font customisation as a gift.

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TT Rationalist

About font family

We thought, “What if we provide the user with a collection of matching fonts, each of which would still be unique?”—and so we started developing TT Rationalist.

For those familiar with the bestsellers TT Norms® Pro and TT Commons™ Pro, the new font will be intuitive to use. It has similar proportions, characteristics and functionality, but yet it is an independent and original font family.

Unlike the geometric sans serifs TT Norms® Pro and TT Commons™ Pro, TT Rationalist is a slab serif typeface. It is functional and original. Slabs are characterized by massive rectangular serifs, but in TT Rationalist they are trapezoidal and refined, which makes them look modern.

Speaking of modernity, when creating the typeface, we wanted to avoid the excessive historicism that can be seen in many slab serif fonts. We have been particularly careful working on the Black style, which in the first sketches had something in common with the Wild West posters. When we balanced out the excessive contrast caused by visual compensation, the font stopped evoking retro associations. Now TT Rationalist Black is perfect for headlines, especially on posters and posters, and works great with Light styles in TT Norms® Pro and TT Commons™ Pro.

The new typeface works well for both headings and text arrays. It looks especially aesthetically pleasing in printed production (books, magazines, brochures).

The TT Rationalist typeface consists of 22 two styles: 10 upright, 10 real Italics and two variable fonts, each with over 950 glyphs. It supports over 200 languages and contains 27 OpenType features. In addition to the standard ones, there are Small Capitals for Latin and Cyrillic languages, alternative versions of the ampersand and the letter g. The italics have two stylistic sets allowing to switch the design of style-forming characters (k, v, w, y, z) between italic and classical forms.

Language support

Acehnese, Afar, Albanian, Aleut (lat), Alsatian, Aragonese, Arumanian, Asu, Aymara, Azerbaijani, Banjar, Basque, Belarusian (lat), Bemba, Bena, Betawi, Bislama, Boholano, Bosnian (lat), Breton, Catalan, Cebuano, Chamorro, Chichewa, Chiga, Colognian, Cornish, Corsican, Cree, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gaelic, Gagauz (lat), Galician, Ganda, German, Gikuyu, Guarani, Gusii, Haitian Creole, Hawaiian, Hiri Motu, Hungarian, Icelandic, Ilocano, Indonesian, Innu-aimun, Interlingua, Irish, Italian, Jola-Fonyi, Judaeo-Spanish, Kabuverdianu, Kalenjin, Kamba, Karachay-Balkar (lat), Karaim (lat), Karakalpak (lat), Karelian, Kashubian, Kazakh (lat), Khasi, Kikuyu, Kinyarwanda, Kirundi, Kongo, Kurdish (lat), Ladin, Lakota, Latvian, Leonese, Lithuanian, Livvi-Karelian, Luba-Kasai, Ludic, Luganda, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Maori, Marshallese, Mauritian Creole, Meru, Minangkabau, Moldavian (lat), Montenegrin (lat), Morisyen, Nahuatl, Nauruan, Ndebele, Nias, Norwegian, Nyankole, Occitan, Oromo, Palauan, Polish, Portuguese, Quechua, Rheto-Romance, Rohingya, Romanian, Romansh, Rombo, Rundi, Rwa, Salar, Samburu, Samoan, Sango, Sangu, Sasak, Scots, Sena, Serbian (lat), Seychellois Creole, Shambala, Shona, Silesian, Slovak, Slovenian, Soga ,Somali, Sorbian, Sotho, Spanish, Sundanese, Swahili, Swazi, Swedish, Swiss, German , Tagalog, Tahitian, Taita, Talysh (lat), Tatar, Teso, Tetum, Tongan, Tsakhur (Azerbaijan), Tsonga, Tswana, Turkish, Turkmen (lat), Uyghur, Valencian, Vastese, Vepsian, Volapük, Võro, Vunjo, Walloon, Walser, Welsh, Wolof, Xhosa, Zaza, Zulu, Abazin, Adyghe, Agul, Archi, Avar, Belarusian (cyr), Bosnian (cyr), Bulgarian (cyr), Chechen (cyr), Dargwa, Erzya, Ingush, Kabardian, Kabardino-Cherkess, Karachay-Balkar (cyr), Karaim (cyr), Khvarshi, Komi-Permyak, Komi-Zyrian, Kumyk, Lak, Lezgian, Macedonian, Moldavian (cyr), Montenegrin (cyr), Mordvin-moksha, Nogai, Ossetian, Russian, Rusyn, Rutul, Serbian (cyr), Tabasaran, Tsakhur, Ukrainian

Team

Marina Khodak—author of the idea and the main styles
Radik Tukhvatullin—designer of the additional styles
Yulia Gonina—art director
Ivan Gladkikh—technical director
Tasya Petelina—kerning
Nastya Pogorelova—kerning
Katya Kurtova—mastering
Yuri Nakonechny—mastering
Victor Rubenko—font hinting

Release date

October 26, 2021

Additionally

Specimen

Download font specimen (pdf)

Poster Images

Graphic presentation at Behance

Custom version

Looking for a custom version of this font?

Language support

Acehnese, Afar, Albanian, Aleut (lat), Alsatian, Aragonese, Arumanian, Asu, Aymara, Azerbaijani, Banjar, Basque, Belarusian (lat), Bemba, Bena, Betawi, Bislama, Boholano, Bosnian (lat), Breton, Catalan, Cebuano, Chamorro, Chichewa, Chiga, Colognian, Cornish, Corsican, Cree, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gaelic, Gagauz (lat), Galician, Ganda, German, Gikuyu, Guarani, Gusii, Haitian Creole, Hawaiian, Hiri Motu, Hungarian, Icelandic, Ilocano, Indonesian, Innu-aimun, Interlingua, Irish, Italian, Jola-Fonyi, Judaeo-Spanish, Kabuverdianu, Kalenjin, Kamba, Karachay-Balkar (lat), Karaim (lat), Karakalpak (lat), Karelian, Kashubian, Kazakh (lat), Khasi, Kikuyu, Kinyarwanda, Kirundi, Kongo, Kurdish (lat), Ladin, Lakota, Latvian, Leonese, Lithuanian, Livvi-Karelian, Luba-Kasai, Ludic, Luganda, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Maori, Marshallese, Mauritian Creole, Meru, Minangkabau, Moldavian (lat), Montenegrin (lat), Morisyen, Nahuatl, Nauruan, Ndebele, Nias, Norwegian, Nyankole, Occitan, Oromo, Palauan, Polish, Portuguese, Quechua, Rheto-Romance, Rohingya, Romanian, Romansh, Rombo, Rundi, Rwa, Salar, Samburu, Samoan, Sango, Sangu, Sasak, Scots, Sena, Serbian (lat), Seychellois Creole, Shambala, Shona, Silesian, Slovak, Slovenian, Soga ,Somali, Sorbian, Sotho, Spanish, Sundanese, Swahili, Swazi, Swedish, Swiss, German , Tagalog, Tahitian, Taita, Talysh (lat), Tatar, Teso, Tetum, Tongan, Tsakhur (Azerbaijan), Tsonga, Tswana, Turkish, Turkmen (lat), Uyghur, Valencian, Vastese, Vepsian, Volapük, Võro, Vunjo, Walloon, Walser, Welsh, Wolof, Xhosa, Zaza, Zulu, Abazin, Adyghe, Agul, Archi, Avar, Belarusian (cyr), Bosnian (cyr), Bulgarian (cyr), Chechen (cyr), Dargwa, Erzya, Ingush, Kabardian, Kabardino-Cherkess, Karachay-Balkar (cyr), Karaim (cyr), Khvarshi, Komi-Permyak, Komi-Zyrian, Kumyk, Lak, Lezgian, Macedonian, Moldavian (cyr), Montenegrin (cyr), Mordvin-moksha, Nogai, Ossetian, Russian, Rusyn, Rutul, Serbian (cyr), Tabasaran, Tsakhur, Ukrainian

TT Rationalist
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The TT Rationalist typeface consists of 22 two styles

TT Rationalist
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Unlike the geometric sans serifs TT Norms® Pro and TT Commons™ Pro, TT Rationalist is a slab serif typeface. It is functional and original. Slabs are characterized by massive rectangular serifs, but in TT Rationalist they are trapezoidal and refined, which makes them look modern. Speaking of modernity, when creating the typeface, we wanted to avoid the excessive historicism that can be seen in many slab serif fonts. We have been particularly careful working on the Black style, which in the first sketches had something in common with the Wild West posters. When we balanced out the excessive contrast caused by visual compensation, the font stopped evoking retro associations. Now TT Rationalist Black is perfect for headlines, especially on posters and posters, and works great with Light styles in TT Norms® Pro and TT Commons™ Pro.

TT Rationalist
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It supports over 200 languages and contains 27 OpenType features

TT Rationalist
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TT Rationalist Black is perfect for headlines

TT Rationalist
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Los Angeles Times (Sep 8, 1929)

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OpenType features

ss01 | Alternative g

g

g

ss02 | Alternative Ampersand

&

&

ss03 | Circled Figures

12

12

ss04 | Negative Circled Figures

34

34

onum | Oldstyle Figures

1703

1703

case | Case Sensitive Forms

({[H]})

({[H]})

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