About font family
We continue to expand the line of the studio’s main bestseller TT Norms® Pro!
TT Norms® Pro Serif is not just an add-on, it is a full-fledged serif based on the functional TT Norms® Pro sans serif.
We wanted the studio’s most versatile font to have a suitable font pair. TT Norms® Pro Serif is a antiqua that helps to solve most design problems. These fonts are made for each other, but can be used on their own or paired with other fonts.
TT Norms® Pro Serif is easily recognizable by slight contrast in proportions, axis tilt in ovals, width dynamics and diagonal contrast. Other characteristic features of the serif are the small contrast of strokes, open apertures and brutal serifs, the length of which decreases in proportion to the decrease in boldness.
Real italics have been added to the functional serif TT Norms® Pro Serif. The shape of glyphs in italic styles follows the shape of straight characters harmoniously, but differs enough from them to make printed text stand out.
The font has good readability, so it can be used even in small sizes. It can be used on websites, in printed materials, and for packaging design.
TT Norms® Pro Serif consists of 24 styles: 11 upright, 11 oblique, and 2 variable fonts, separate for roman typefaces and italics. The family has 29 OpenType features, including localization features. Each face has 1236 glyphs.