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We will make the font the voice of your brand
We can customize any TypeType font to suit your projects or develop a new typeface that reflects company values.

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Developing a custom font from scratch

Custom fonts are the business card of large brands. We create personal commercial typefaces for companies taking into account the project peculiarities.

We can develop one typeface or a whole font family. Companies often need to have a display font developed for headings and printed materials, and a text font for use on the website and in applications.

A custom font goes through the research and sketching phase, approval and detailed design of graphic and technical characteristics of the font.
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Developing a custom font from scratch

More custom fonts from scratch

In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.

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Kaspersky

What do you pay attention to when you visit a well-known brand’s website? Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.

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Font customization

Sometimes even the font you like may not suit the project. TypeType has a solution: customization.

You can make personal changes to any font you like from the TypeType collection, thus making it more suitable for the project. In the framework of customization, we can make technical or graphic adjustments, depending on what we want to improve in the font.

Below you can see examples of customization by the TypeType team. The original font variant is displayed by default. Click the «ON» button to see the customized version.
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Font customization

Customization options

Custom spacing 1

Custom spacing 2

Alternates as default

Custom weight

Condensed version

Expanded version

Customized serif

Custom contrast

Customized glyphs

Custom punctuation

Tabular as default

Old-Style as default

Custom height

Disable ligatures

Custom line-height

Customization types

Customization types

Technical customization.

Suitable for those who are satisfied with the font visually, but some details prevent you from using it to the fullest. The most common examples of technical customization are:

  • reduction of the font character composition to decrease the size of the font file for use on the web,
  • changing the font parameters to match an original font used on the company’s website earlier.

Graphic customization.

As you might have guessed, this type of customization involves making changes to the looks of some font elements. We are often contacted about:

  • adding a logo to the font character composition,
  • making changes to the graphics of individual glyphs.

Read more about the types of customization in the article.

TypeType font customization examples

TT Hoves

TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.

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    How to get a custom font?

    You just need to write a request for some customization of the font in form below, and we will soon answer you.

    You may be interested

    Mastering

    This is a service in which we can take your drafts, lettering, vector letters or even sketches from any font editor and turn them into a fully functional font. We are ready to help you with both complex mastering as well as with the solution of individual visual or technical problems. TypeType mastering can be divided into several main blocks: visual mastering, technical mastering, kerning and font hinting.

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    Cyrillization

    There can be a number of situations when you might need help implementing Cyrillic characters into a font. For instance, you are drawing a font and are planning to add support of Cyrillic characters into it, but you don’t speak any languages that use Cyrillic characters. Or maybe you are entering new markets and you need to add Cyrillic characters into an existing corporate font?

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    Hinting

    Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid.
    At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity.

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