Custom Fonts for Your Brand
Customization options
40-80 hours of work
- Font renaming
- Adding a logo to the character set
- Replacing core characters with alternate ones
- Individual glyphs graphic modification
80-200 hours of work
- Font renaming
- Adding a logo to the character set
- Individual glyphs graphic modification
- New font styles design
200-1000 hours of work
- Font renaming
- Adding a logo to the character set
- Sketching
- Individual glyphs graphic modification
- Designing a standard font using one of the TT typefaces as a foundation
1000+ hours of work
- Unique font naming
- Adding a logo to the character set
- Sketching
- Designing a customized standard font
- Technical font adjustments: mastering, kerning, hinting, fontinfo
Light customization
Choose the Light customization option if you want to use a TypeType font for your project with only minor adjustments. We will modify individual letterforms and substitute the base characters with alternates. In addition, we will add your logo to the character set of the chosen typeface and rename it to match your company’s name.
This option is perfect for brands that need stronger visual differentiation without investing in full custom typography design. Minor tweaks can make typefaces feel more aligned with your brand while maintaining the character and proven quality of the original. This approach provides a practical balance between exclusivity, efficiency, and budget.
Standard customization
If you want to use a typeface from our collection but need additional font styles, choose the Standard customization option. We will modify individual characters and add new styles to match your goals. The updated typeface will be renamed: its new name will be associated with your company or project. Besides, we will implement your logo into the character set.
As companies grow, their typography requirements often become more complex. Additional weights and styles offer greater flexibility when developing a custom font for a website, as well as for UIs, advertising campaigns, editorial layouts, and print projects. It is a practical solution for organizations that require more versatility across multiple communication channels.
Deep customization
Deep customization involves creating an almost entirely new typeface with several styles based on a TypeType design of your choice. At the same time, the graphics of individual characters will be transformed entirely. The resulting typeface will get a new name associated with your company or project, and we will also implement your logo into the character set.
This isn’t just a visual update — it’s custom typography that can serve as a valuable business asset. A highly customized design strengthens brand recognition, ensures consistency across all channels, and distinguishes your communications from competitors. It provides many of the benefits of a bespoke solution while building on an established foundation.
Designing a font from scratch
Custom typefaces are a signature feature of large brands. We create personalized commercial typefaces for companies, keeping in mind the unique characteristics of their projects. Unlike off-the-shelf solutions, our custom made fonts are exclusive to your brand, completely owned by you, and impossible for competitors to replicate. This is the choice for companies focused on long-term brand value rather than short-term budget considerations.
We can design a single typeface or an entire family. For instance, companies often require the development of at least two fonts: a display design for headings and printed media and a text design for the website and apps. Having the right styles for each context enhances user experience and makes communication more seamless.
A custom typeface undergoes the stages of research, sketches, approval, and then detailed development of its graphic and technical components. Each step is carried out in close collaboration with the client to ensure the design accurately captures their vision. For companies seeking more than the ability to buy custom fonts, this process produces typography that feels authentic, purposeful, and perfectly aligned with the brand.
Font customization
Below you can see some examples of customization made by the TypeType team. The original version is displayed by default. Click the toggle to see the customized version
FAQ
What is custom font design?
Custom font design is the process of building a unique typeface tailored to a specific company, product, or project. Unlike retail fonts that are available to everyone, a custom typeface is created to match your visual identity, communication goals, and practical needs, helping you establish a distinctive and recognizable brand presence.
What is the difference between font customization and custom font design?
Font customization means modifying an existing typeface by adjusting certain characters, adding new styles, or integrating brand-specific elements. Custom typeface design, on the other hand, involves creating a completely new typeface from the ground up, tailored to a company’s visual identity, goals, and requirements.
What are the stages of the custom typeface development process?
The process typically starts with research into your brand, audience, and project needs. Next, our designers develop initial concepts and sketches, then move into detailed design and refinement. Once approved, we complete the technical development, testing, and deliver the final typeface.
What are the benefits of custom typography for businesses?
Custom typography helps businesses create a unique visual identity that competitors can’t copy. It boosts brand recognition, supports consistent communication across channels, and can be tailored to specific technical, linguistic, and design requirements.
What information do you need to start a custom font project?
To get started, we usually need details about your brand, target audience, communication goals, and intended use cases. It’s also helpful to provide brand guidelines, visual references, and technical requirements, such as language support or the number of styles you need.
You may be interested
This is a service in which we can take your drafts, lettering, vector letters or even sketches from any font editor and turn them into a fully functional font. We are ready to help you with both complex mastering as well as with the solution of individual visual or technical problems. TypeType mastering can be divided into several main blocks: visual mastering, technical mastering, kerning and font hinting.
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Subscribe to the entire TypeType foundry font collection and get unlimited access to the tools for your design. The full font library of 75+ fonts will always be at hand. During the subscription period, you can install all font updates and expansions. We update the collection monthly.
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Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid.
At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity.
