What do you pay attention to when you visit a well-known brand’s website? Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.

The font is part of the brand, responsible for the emotional context of the information communicated. Is it possible to complement these associations and expand the audience by changing the corporate font?

In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.

The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.

How often have you come across hidden kitties and puppies right in the letters? If never, do hurry to read this case.

TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.