In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.See more
Developing a custom font from scratch
Custom fonts are the business card of large brands. We create personal commercial typefaces for companies taking into account the project peculiarities.
We can develop one typeface or a whole font family. Companies often need to have a display font developed for headings and printed materials, and a text font for use on the website and in applications.
A custom font goes through the research and sketching phase, approval and detailed design of graphic and technical characteristics of the font.
Order a personal font
Sometimes even the font you like may not suit the project. TypeType has a solution: customization.
You can make personal changes to any font you like from the TypeType collection, thus making it more suitable for the project. In the framework of customization, we can make technical or graphic adjustments, depending on what we want to improve in the font.
Below you can see examples of customization by the TypeType team. The original font variant is displayed by default. Click the «ON» button to see the customized version.
Suitable for those who are satisfied with the font visually, but some details prevent you from using it to the fullest. The most common examples of technical customization are:
- reduction of the font character composition to decrease the size of the font file for use on the web,
- changing the font parameters to match an original font used on the company’s website earlier.
As you might have guessed, this type of customization involves making changes to the looks of some font elements. We are often contacted about:
- adding a logo to the font character composition,
- making changes to the graphics of individual glyphs.
Read more about the types of customization in the article.