A Font is the Voice of a Brand: Typography Services & Solutions
Trusted by over 2,500 agencies and 75,000 clients worldwide
A font gives a brand its own voice, shaping how people recognize, remember, and experience it. We offer a full range of typography services: development of a new font from scratch, font customization, typographic research, technical and visual audits, mastering, hinting, kerning, and more. Backed by 12+ years of experience and trusted by thousands of brands worldwide, we approach every project with both creative and technical expertise. Our team of designers and font engineers develops distinctive, functional, and scalable solutions tailored to modern brands.
Custom Font Design
We develop a unique font exclusively for your brand.
With our type services, you’ll receive more than just a font; you’ll get a powerful branding tool that makes your brand instantly recognizable, strengthens your communication, and sets you apart from the competition. This is the perfect solution for companies aiming for originality and a cohesive visual identity.
What’s Included
- In-depth consultation, analysis, and concept development
- Design of key glyphs (the foundational characters)
- Full character set design based on your needs
- Development of additional weights and styles (e.g., Bold, Italic) or an entire typeface family
- Initial sketching and exploration
- Integration of your logo as a custom glyph
- A unique name for your new font
- Technical production and generation of font files
- Professional fine-tuning: Mastering, kerning, and hinting according to the technical brief
Usage Rights
Full ownership by your organization; no further licensing required
What’s Not Included
- Logo design or the creation of a full brand guide based on the new font
What You’ll Receive
- A 100% original font, custom-designed to your exact requirements
- A complete package of font files in all standard formats (OTF, TTF, WOFF, WOFF2, EOT)
- A summary of key design decisions and revisions
- A comprehensive PDF font specimen showcasing all characters, features, and functionalities
Font Customization
We can modify and adapt any font from our collection to meet your specific needs. By building upon an existing typeface, we can develop a unique font tailored to your visual and technical requirements. This approach allows us to deliver a distinctive typographic product on an accelerated timeline.
What’s Included
- In-depth consultation, analysis, and concept development
- Initial sketching for new or modified characters
- Graphic modification of specific glyphs (letters, numerals, symbols)
- Substitution of standard characters with new alternate designs
- Integration of your logo as a custom glyph
- Creation of new/additional font styles based on an existing font from the TypeType library
- A clear concept and plan for all modifications, based on your brief
- A new, unique name for your customized font
- Technical production and generation of all font files
- Professional fine-tuning: Mastering, kerning, and hinting
Usage Rights
- The terms of use for a customized typeface are determined by the agreement. The license can be granted for any fixed term specified in the agreement, as well as on a perpetual basis.
- Exclusive rights to the typeface are retained by TypeType, unless the parties agree otherwise. In cases of substantial modification (exceeding 60% of its original structure), exclusive rights can be fully transferred to your organization.
What’s Not Included
- Development of a new font from scratch
- Logo design or the development of a full brand guide
What You’ll Receive
- A professionally customized font adapted to your unique requirements
- A complete package of font files in all standard formats (OTF, TTF, WOFF, WOFF2, EOT)
- A summary detailing all modifications made
Logo Audit
A professional typographic audit of your existing logotype. We refine the typography, making the logo cleaner and more balanced. As part of our font services, we analyze every detail of your wordmark to improve clarity, consistency, and scalability across all applications.
What’s Included
- In-depth analysis of letterforms, symbols, and spacing
- Evaluation of font choice, curves, proportions, and structure
- Identification of typographic errors and distortions
- Adjustment of rhythm and balance
- Verification of adherence to typographic principles
- Optimization for scalability
What’s Not Included
- Development of new concepts
- Complete graphic redesign
What You’ll Receive
- A detailed PDF presentation
- Before-and-after visual comparisons
- Feedback and recommendations
- Optional: Vector edits or technical recommendations
Technical Audit of a Font System
An expert audit of your current font system. We identify problem areas and provide recommendations for improvement to achieve optimal results.
What’s Included
- Technical and visual analysis of your current font system
- Logo review from a typographic perspective
- Feedback and recommendations
- Selection of fonts that will pair perfectly with the logotype and strengthen the brand identity
- Selection of font pairings to harmonize and enhance the visual identity
What’s Not Included
- Creation of new fonts or logotypes
- Complete graphic redesign
What You’ll Receive
- A detailed PDF presentation
- Visual examples and analysis
- Expert commentary and recommendations
- Selection of fonts and font pairs for the brand
- Optional: Vector edits or technical recommendations
Font System Research
An in-depth analysis of your font system, considering brand positioning and values, target audience, market, and competitors. The insights we provide help organizations build more effective font solutions and make typography a strategic part of their visual identity.
What’s Included
- In-depth analysis of the font system across your assets
- Evaluation of its alignment with brand positioning and values
- Target audience analysis
- Competitor and market analysis
- Recommendations and a development roadmap for the font system
What’s Not Included
- Development of new font or graphic products
What You’ll Receive
- A detailed report in PDF format
- Analysis of the existing font system
- Competitor and market analysis
- Recommendations and a development strategy for the font system
Font Localization
Adaptation of a font for new languages while preserving the original style, rhythm, and character of the design. This solution is for brands expanding into international markets.
What’s Included
- Development of glyphs for the required language set (based on the technical brief)
- Meticulous stylistic adaptation
- Verification of visual and technical consistency
- Option to add OpenType features
What’s Not Included
- Development of a new font from scratch
What You’ll Receive
- A localized version of the font
- A PDF presentation with examples
- A complete package of font files in all standard formats (OTF, TTF, WOFF, WOFF2, EOT)
Font Matching
Personalized selection of a font or font pairing for your project. We help make any project cohesive and expressive—whether it’s a website, interface, layout, or presentation. Simply tell us about your goals, send us references or mockups, and we will propose the ideal typographic solution.
What’s Included
- Analysis of project goals and context
- Selection of a typeface or font pair, considering the intended media
- Visualization of the fonts in your project (if mockups are provided)
- Rationale for the selection: style, character, and readability
- Usage recommendations: point size, weights, line spacing, etc.
What’s Not Included
- Complete project design or redesign
- Font customization or adaptation
- In-depth font system research
What You’ll Receive
- A PDF presentation with 3-5 suitable options
- Visual examples of usage
- Expert commentary and recommendations
- Personalized application recommendations
Licensing Control Outsource
We offer other foundries a licensing control service to stop unauthorized font use. You will receive additional revenue and avoid reputational risk through our effective client resolution process. This solution protects IP, requires no upfront investment, and carries no financial risk. Our full-service typography solutions go beyond design, covering the full lifecycle of font value management.
What’s Included
- Data search through websites and mobile applications
- Compiling a typefaces usage database
- Database crosschecking and filtering
- Findings potential assessment
- Customized communication aligned with the partner’s brand voice
- Experienced team of sales managers
- Addressing cases of “past use”
- Detecting and re-engaging potential deals that would otherwise remain unnoticed
What’s Not Included
- Creating pricing and licensing policies
- Acting as a payments intermediary
What You’ll Receive
- Additional revenue based on a Revenue Share model
- IP protection
- Complete transparency in financial matters
- Transformation of infringers into loyal clients
- Deeper client data
Mastering
Mastering is the technical and visual finalization of font files, designed for clients who have created their own letterforms. Visual mastering involves refining and correcting glyph contours for optimal quality and consistency. Technical mastering covers the process of converting vector drawings into a functional font, setting all metrics and sidebearings, configuring the font’s internal metadata for broad software compatibility, and executing the critical final steps of kerning and hinting.
What’s Included
- Glyph contour review and correction
- Metric and sidebearing setup and adjustment
- Font metadata configuration and standartization for software compatibility
- Kerning
- Hinting
- Font file generation in all standard formats (OTF, TTF, WOFF, WOFF2, EOT)
- Cross-platform and cross-browser compatibility testing
What’s Not Included
- Development of a new font from scratch (creating glyphs from scratch)
- In-depth aesthetic or design analysis
- Major redesign or artistic alteration of existing glyph shapes
- Logotype or wordmark design based on the font
What You’ll Receive
- A complete package of font files in all standard formats (OTF, TTF, WOFF, WOFF2, EOT)
- A final report summarizing the work completed and any adjustments made
- Font specimen
Kerning
In most fonts, achieving a perfect typographic rhythm by default is impossible due to the optical properties of letters and their combinations. To balance this rhythm, kerning pairs are created—these are specific adjustments to the spacing between particular pairs of letters. We perform kerning manually using our proprietary methodology as part of our standard production process. We can kern a single font style or an entire typeface family, and our typographic services may cover the full glyph set or be limited to specific languages, character sets, or custom groups of glyphs.
What’s Included
- Kerning for a single font
- Kerning for a font family
- Kerning for specific glyph groups, languages, or alphabets
- Kerning review of third-party fonts (from other studios/designers) with feedback and recommendations
What’s Not Included
- In-depth consultations on kerning methodology in various software programs
- Kerning training or tutorials
What You’ll Receive
- Font files in the required formats with fully integrated kerning data
- For review services: A PDF presentation with actionable recommendations for kerning improvement
Hinting
Font hinting (TrueType Hinting) is a set of instructions embedded within a font file to ensure it renders crisply and legibly on screens with lower to medium resolutions, as well as on specialized displays. Hinting is essential for optimal on-screen performance, particularly in Windows, Linux, and Android environments. Our process combines meticulous manual hinting with proprietary software to deliver superior results with maximum efficiency.
What’s Included
- Hinting for a single font
- Complete hinting for an entire font family
- Hinting for a specific subset of glyphs
- Hinting review and audit for fonts from other studios or designers
- Advanced review, testing, and refinement using our proprietary software and testing platforms
What’s Not Included
- In-depth consultations on hinting methodology
- Hinting training or tutorials
What You’ll Receive
- Professionally hinted font files in your required formats, optimized for your target environments
- For review services: A comprehensive PDF report with actionable recommendations for improving the existing hinting
30+ people in the production team, including 6 font engineers
35+ people in the partner & account managers teams
At TypeType, we pride ourselves on delivering high-quality font services and creating unique, inspiring, and functional typefaces that have earned recognition from the global design community.
Innovative Technologies and Methods
- Cutting-edge technology
- Manual Hinting
- Custom projects
- Powerful OpenType features
- Development of new tools
Custom projects
Fonts designed
Specialists in the team
Clients worldwide
FAQ
Why Do Brands Invest in Professional Typography Services?
Brands invest in professional typography to build a recognizable visual language, increase trust, and keep communication consistent across every touchpoint. Type influences not only aesthetics, but also perception, usability, accessibility, and long-term brand scalability.
What Types of Businesses Can Benefit From Font Services?
Typography services can support companies of any size: startups, growing digital products, established brands, and global teams. They are useful for creating or refreshing an identity, entering new markets, building design systems, and unifying communication across platforms.
How Can Typography Improve Brand Recognition and Consistency?
Consistent typography makes a brand easier to recognize and remember. With full-service typography solutions, companies can align logos, interfaces, campaigns, presentations, and product materials around one clear visual system, improving both user experience and brand coherence.
When Should a Company Consider Font Services?
A company should consider font services when launching a new brand, planning a rebrand, scaling communication, creating a design system, expanding internationally, or improving existing typefaces for better quality, language support, performance, and technical reliability.