TT Autonomous creation story

Drawing on their own experience, the specialists at TypeType explain how type foundries and designers can stop unlicensed use of their products and get additional revenue while avoiding reputational risk. In TypeType’s professional experience the popularity of a typeface is linked to the fact that it will be more likely used without an appropriate license—despite the fact that developing a single family can take years of meticulous work. We covered how font licensing works in detail here.

Among TypeType Studio’s services, we offer typeface system research. Why do brands need such research, and how does it help them develop? How is it conducted? What does the research include, and how are the results interpreted? We answer these questions and show how it works in practice using the financial segment as an example.

2025 was an incredibly productive year for TypeType: we released 7 new fonts, updated 14 typefaces, and added Arabic language support to two of our bestsellers. In addition, we won awards in type design competitions, explored new platforms, improved our website, wrote about type design in our blog, gave lectures, met with you at webinars, and created joint projects with friends and partners.

The TypeType team, with the support of the Mantera Group, has created a new font family for the State Hermitage Museum—the Hermitage Type Family. The typeface will be used across all of the Hermitage’s digital content; you can already see it on the website and the updated launch page of the mobile version. And this is just the beginning of a major overhaul of the museum’s digital identity, in which the new font will play a pivotal role.

Proxima Nova is one of the most recognizable sans-serif fonts in modern design. In this article, we’ll explore the history of the Proxima Nova font family, its graphic characteristics and composition, figure out what fonts go with Proxima Nova, what its best alternatives are, and what license you need to use it.

We spent a lot of time thinking about how to find a place for creative freedom within this system, how to set aside time for small passion projects, how to step outside our usual boundaries, and how to give spontaneity a chance. And we realized that the perfect moment will never come unless you take the first step. So we took it—and that’s how the TT Labs creative laboratory was born. Here’s the story from the beginning!

Discover what typography is, why it’s important in design, and how to apply its main principles, styles, and rules to create visually strong text.

In 2023, the Japanese marketing agency SHIFTBRAIN launched an interactive website dedicated to the company’s 20th anniversary. For this project, the TypeType team developed a unique variable font capable of stretching to extreme horizontal widths. As a foundation, we used the bestseller TT Norms® Pro, which was already the company’s corporate typeface—you can see it on the main SHIFTBRAIN website.

If you’re interested in design, you’ve almost certainly come across the famous sentence about the quick brown fox and the lazy dog. Or perhaps one about a jived fox nymph and a quick waltz. These are pangrams—sentences that contain all the letters of the alphabet. In this article, we’ll provide a more detailed pangram definition, explain why these phrases are so important, and provide a list of the most popular pangrams in English.