Creating your first font is most difficult because the designer does not yet know all the details of development, does not have enough visual intuition and experience. When developing a font for the first time, you have to learn a lot in the process, transferring theoretical knowledge about type design to practice, which is always difficult.
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Creative industries festival G8 has presented its 2022 visual identity. The associations that immediately come to mind are the unity of nature and people, cell division, and organics.
The «grow and divide» principle was guiding the creation of the corporate visual identity created by a large team. The font design studio TypeType is one of the participants in the creative process of making the font and logo.
How often have you come across hidden kitties and puppies right in the letters? If never, do hurry to read this case.
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TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.
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The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.
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It often happens that existing fonts do not correspond to the needs of a certain project. But font is not a static instrument that functions only the way it was created. To convey the company’s individual style, the font can and should be adapted and customized to one’s needs that may range from simple changes like diminishing the character composition to complex design changes in all glyphs.
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Monospace, a branding agency from Germany, creates corporate identities and designs for projects. The company believes that through design it is possible to create a brand though which customer interactions will be enjoyable and long-term.
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PluralSight has asked TypeType for trial versions of the TT Commons™ Classic and TT Interphases fonts to choose a suitable one. They were attracted by TT Commons™ Classic, but the non-standard size of glyphs made the font unsuitable for several directions.
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The German marketing analytics platform Adjust has addressed TypeType with a request to customize the TT Norms® Pro font. Adjust provides services for company development all around the world.
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