In this article, we will break down the font family definition, explore what types of font families exist, explain how a family differs from a font and a typeface, detail what is included in a font family, and guide you on how to make the best choice for a website, UI interface, and brand.
The larger the project, the more noticeable the price of chaos. On a simple landing page, you can manually fix a couple of headings. In an app with hundreds of screens, multiple platforms, different modes (like light/dark themes), and localizations, this approach quickly breaks down. One designer changes the size of a caption, another creates a local style, a third manually tweaks the line height—and within a month, the team no longer understands which values are actually systemic. A systematic approach to typography in Figma is crucial: it helps not only to craft an amazing layout but also to make the design solid and sustainable in real production. In this article, we explore the capabilities of working with typography in Figma, break down the core concepts, and provide practical examples.
AI-generated fonts make design faster than ever — but speed doesn’t equal uniqueness. Discover why custom typography, bespoke typefaces, and strategic font design remain essential for brand identity, authenticity, and competitive advantage in the AI era.
Drawing on their own experience, the specialists at TypeType explain how type foundries and designers can stop unlicensed use of their products and get additional revenue while avoiding reputational risk. In TypeType’s professional experience the popularity of a typeface is linked to the fact that it will be more likely used without an appropriate license—despite the fact that developing a single family can take years of meticulous work. We covered how font licensing works in detail here.
Among TypeType Studio’s services, we offer typeface system research. Why do brands need such research, and how does it help them develop? How is it conducted? What does the research include, and how are the results interpreted? We answer these questions and show how it works in practice using the financial segment as an example.
Proxima Nova is one of the most recognizable sans-serif fonts in modern design. In this article, we’ll explore the history of the Proxima Nova font family, its graphic characteristics and composition, figure out what fonts go with Proxima Nova, what its best alternatives are, and what license you need to use it.
Discover what typography is, why it’s important in design, and how to apply its main principles, styles, and rules to create visually strong text.
If you’re interested in design, you’ve almost certainly come across the famous sentence about the quick brown fox and the lazy dog. Or perhaps one about a jived fox nymph and a quick waltz. These are pangrams—sentences that contain all the letters of the alphabet. In this article, we’ll provide a more detailed pangram definition, explain why these phrases are so important, and provide a list of the most popular pangrams in English.
Font weight is a crucial characteristic that directly impacts the perception of an entire design. In this article, we’ll explore where and how to apply bold fonts, the different types that exist, and look at some examples of such fonts from the TypeType collection.
In this article, we will break down what are bullet points, when to use bullet points effectively, how to format them correctly, and how to quickly insert bullet points using a shortcut key in Microsoft Word, Google Docs, Excel, PowerPoint, and Adobe InDesign. At the same time, we will show bullet points examples and explain why a list with bullet points is a fully-fledged tool for working with text.
Since fonts are a vital part of web design, proper font optimization plays a key role in ensuring your website is fast and efficient. Let’s explore why web font optimization is so crucial and what steps you can take to ensure your fonts load faster.
The TypeType studio works with fonts every day—from selecting typefaces for interfaces to developing custom font families for branding. Therefore, in this article, we will break down the Avenir font completely: how Avenir versions differ, what styles it has, where it is best used, how to pick a font pairing, and what worthy alternatives exist—including options from TypeType.
