It often happens that existing fonts do not correspond to the needs of a certain project. But font is not a static instrument that functions only the way it was created. To convey the company’s individual style, the font can and should be adapted and customized to one’s needs that may range from simple changes like diminishing the character composition to complex design changes in all glyphs.
Fonts feature numerous hidden capabilities. However, many designers either don’t know they exist or don’t understand how to use them. In this article, we will explore the topic of OpenType features: what they are, what they can do, and how to use them.
Among TypeType Studio’s services, we offer typeface system research. Why do brands need such research, and how does it help them develop? How is it conducted? What does the research include, and how are the results interpreted? We answer these questions and show how it works in practice using the financial segment as an example.
Enthusiastic designers are constantly on the lookout for new fonts. Not only while they are working. You can notice new fonts to add to your collection while scrolling social media, browsing brands’ websites, and even playing your favorite video games. All that is left is a technical aspect: to identify a font family used in the project and purchase a license for it. There are many ways of identifying fonts. In this article, we will cover the easiest ones.
Drawing on their own experience, the specialists at TypeType explain how type foundries and designers can stop unlicensed use of their products and get additional revenue while avoiding reputational risk. In TypeType’s professional experience the popularity of a typeface is linked to the fact that it will be more likely used without an appropriate license—despite the fact that developing a single family can take years of meticulous work. We covered how font licensing works in detail here.
Learn the key differences between free and paid fonts, including licensing, quality, and usage. Find the best free fonts and when premium fonts are worth it.
Learn what Calibri font is, its history, key characteristics, and different styles. Explore the closest alternatives, best font pairings, and how Calibri compares to Arial, Times New Roman, Helvetica, and other popular typefaces. Discover its use in print, digital documents, resumes, and Microsoft Office.
In this article, we will break down the font family definition, explore what types of font families exist, explain how a family differs from a font and a typeface, detail what is included in a font family, and guide you on how to make the best choice for a website, UI interface, and brand.
The larger the project, the more noticeable the price of chaos. On a simple landing page, you can manually fix a couple of headings. In an app with hundreds of screens, multiple platforms, different modes (like light/dark themes), and localizations, this approach quickly breaks down. One designer changes the size of a caption, another creates a local style, a third manually tweaks the line height—and within a month, the team no longer understands which values are actually systemic. A systematic approach to typography in Figma is crucial: it helps not only to craft an amazing layout but also to make the design solid and sustainable in real production. In this article, we explore the capabilities of working with typography in Figma, break down the core concepts, and provide practical examples.
AI-generated fonts make design faster than ever — but speed doesn’t equal uniqueness. Discover why custom typography, bespoke typefaces, and strategic font design remain essential for brand identity, authenticity, and competitive advantage in the AI era.
Proxima Nova is one of the most recognizable sans-serif fonts in modern design. In this article, we’ll explore the history of the Proxima Nova font family, its graphic characteristics and composition, figure out what fonts go with Proxima Nova, what its best alternatives are, and what license you need to use it.
Discover what typography is, why it’s important in design, and how to apply its main principles, styles, and rules to create visually strong text.
