Customization of TT Hoves for the legendary brand Telefonica

In this article, we will break down the font family definition, explore what types of font families exist, explain how a family differs from a font and a typeface, detail what is included in a font family, and guide you on how to make the best choice for a website, UI interface, and brand.

The larger the project, the more noticeable the price of chaos. On a simple landing page, you can manually fix a couple of headings. In an app with hundreds of screens, multiple platforms, different modes (like light/dark themes), and localizations, this approach quickly breaks down. One designer changes the size of a caption, another creates a local style, a third manually tweaks the line height—and within a month, the team no longer understands which values are actually systemic. A systematic approach to typography in Figma is crucial: it helps not only to craft an amazing layout but also to make the design solid and sustainable in real production. In this article, we explore the capabilities of working with typography in Figma, break down the core concepts, and provide practical examples.

Learn how to design your own font step by step. Get expert tips, best font design software recommendations, and insights from professional type designers.

AI-generated fonts make design faster than ever — but speed doesn’t equal uniqueness. Discover why custom typography, bespoke typefaces, and strategic font design remain essential for brand identity, authenticity, and competitive advantage in the AI era.

Drawing on their own experience, the specialists at TypeType explain how type foundries and designers can stop unlicensed use of their products and get additional revenue while avoiding reputational risk. In TypeType’s professional experience the popularity of a typeface is linked to the fact that it will be more likely used without an appropriate license—despite the fact that developing a single family can take years of meticulous work. We covered how font licensing works in detail here.

Among TypeType Studio’s services, we offer typeface system research. Why do brands need such research, and how does it help them develop? How is it conducted? What does the research include, and how are the results interpreted? We answer these questions and show how it works in practice using the financial segment as an example.

2025 was an incredibly productive year for TypeType: we released 7 new fonts, updated 14 typefaces, and added Arabic language support to two of our bestsellers. In addition, we won awards in type design competitions, explored new platforms, improved our website, wrote about type design in our blog, gave lectures, met with you at webinars, and created joint projects with friends and partners.

The TypeType team, with the support of the Mantera Group, has created a new font family for the State Hermitage Museum—the Hermitage Type Family. The typeface will be used across all of the Hermitage’s digital content; you can already see it on the website and the updated launch page of the mobile version. And this is just the beginning of a major overhaul of the museum’s digital identity, in which the new font will play a pivotal role.

Proxima Nova is one of the most recognizable sans-serif fonts in modern design. In this article, we’ll explore the history of the Proxima Nova font family, its graphic characteristics and composition, figure out what fonts go with Proxima Nova, what its best alternatives are, and what license you need to use it.