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Type foundryBlogCustomization of TT Hoves for the legendary brand Telefonica

Customization of TT Hoves for the legendary brand Telefonica

The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.

The company was completely happy with the font and they only wanted to make one change! However, this customization affected many characters.

Telefonica wanted to change the appearance of all the dots and change their shape from square to round, eventually getting a customized version of the font with a new name. The TypeType designers got to work. All characters and letters suitable for customization were selected, and next a round dot was added to each glyph.

Customization of TT Hoves for the legendary brand Telefonica
Changing shape of dots from square to round

The customized characters were hinted and then the font file was named Telefonica Sans.

The custom version of TT Hoves called Telefonica Sans is now more user-friendly. You can see the result on the company’s website.

Telefonica purchased an unlimited license for the font, so this customization was complimentary.

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