Corporate fonts

The TypeType team, with the support of the Mantera Group, has created a new font family for the State Hermitage Museum—the Hermitage Type Family. The typeface will be used across all of the Hermitage’s digital content; you can already see it on the website and the updated launch page of the mobile version. And this is just the beginning of a major overhaul of the museum’s digital identity, in which the new font will play a pivotal role.

In 2023, the Japanese marketing agency SHIFTBRAIN launched an interactive website dedicated to the company’s 20th anniversary. For this project, the TypeType team developed a unique variable font capable of stretching to extreme horizontal widths. As a foundation, we used the bestseller TT Norms® Pro, which was already the company’s corporate typeface—you can see it on the main SHIFTBRAIN website.

Atom is Russia’s first production electric vehicle, with its release expected very soon. This vehicle’s unique interface is a true glimpse into the future, featuring augmented reality, a head-up display projected onto the windshield (AR HUD), and even a display directly in the steering wheel (SWP). It was for these specific interfaces—the SWP and AR HUD, as well as for the mobile app—that we created (or rather, customized) a font.

The font is part of the brand, responsible for the emotional context of the information communicated. Is it possible to complement these associations and expand the audience by changing the corporate font?

Today we will share a fascinating story of creating a font family to set logos for one of the largest brands. We promise you won’t be bored: in this story, you will have the chance to have a look at all stages of the work and will learn more about font creation.

In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.