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The font is part of the brand, responsible for the emotional context of the information communicated. Is it possible to complement these associations and expand the audience by changing the corporate font?
See more21 December, 2022
What do you pay attention to when you visit a well-known brand’s website?
Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.
Today we will share a fascinating story of creating a font family to set logos for one of the largest brands. We promise you won’t be bored: in this story, you will have the chance to have a look at all stages of the work and will learn more about font creation.
See more13 September, 2021
The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.
See more20 July, 2021
In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.
See more16 April, 2021