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UniversiTTy

UniversiTTy: Lesson 5. Choosing and Mixing Typefaces: Theory and Practice

UniversiTTy: Lesson 5. Choosing and Mixing Typefaces: Theory and Practice

Designing a font is a complex and meticulous process that requires a lot of experience. However, dealing with a fully crafted font can also take much work. Our clients often ask us how to use a specific typeface better and what other fonts they can match it with. We help choose a suitable type solution for the project, whether it’s an existing typeface from our collection or an entirely new font we design from scratch. In this article, we will share our experience with you.

See more16 January, 2024
UniversiTTy: Lesson 4. Planning a Font Family

UniversiTTy: Lesson 4. Planning a Font Family

Expanding our exploration of sketches, the focus in this article will shift to more pragmatic sketches — those of a font family. You’ll find out why it’s essential to determine the contents of your typeface during the first stages of your project.

See more30 November, 2023
UniversiTTy: Lesson 1. Typeface Categories

UniversiTTy: Lesson 1. Typeface Categories

This article is not an ordinary one. If you have not heard about it yet, we have launched a new project for everyone who is in love with fonts. As part of this initiative, we will release articles on typography regularly. Each article of the series will explore one useful subject. The main thing is that you will not only immerse yourself in the industry but also meet our wonderful TypeType team of typography experts as they share their knowledge and experience. 

See more02 August, 2023