Creating your first font is most difficult because the designer does not yet know all the details of development, does not have enough visual intuition and experience. When developing a font for the first time, you have to learn a lot in the process, transferring theoretical knowledge about type design to practice, which is always difficult.
A font is a work of art. Many designers think so, but we will talk not about the industry as a whole but about a specific font which is of interest for art lovers. It has all that is necessary: a beautiful creation story, aesthetics, and line flow. The Italian font designer Antonio Pace created the font for the Capelli Identity Design studio, and TypeType transformed their creation into a functional work instrument.
Technical work on a new typeface by third-party designers always arouses professional curiosity. Especially when it comes to working with fonts for brands with a world-famous history. Olivetti is an Italian company whose name inspired admiration and respect in the 20th century, especially among journalists and writers.