Creating a customized version of TT Trailers with pet-friendly diacritics
20 October, 2021
Share
How often have you come across hidden kitties and puppies right in the letters? If never, do hurry to read this case.
TypeType was approached by MO NO DESIGN CO to customize the TT Trailers Bold font for the Petchoy project. As you might guess, this is a pet food brand. And at that, not just some food, but fresh, nutritious and delicious.
There were really many tasks:
• draw and add Vietnamese to the TT Trailers Bold font file • add three sets of «pet friendly» diacritics for Vietnamese • hinting of new characters.
The TypeType team started by drawing a classic set of Vietnamese diacritics. A total of 92 glyphs were added to the font file.
Then we started the most interesting task — integrating the silhouettes of cats and dogs into the graphics. We ended up with 4 stylistic sets with pet references. For these, we used the client’s sketches as a reference.
After that, the designers took up a new task — they replaced the diacritics with a more suitable one to the wishes of the client.
When all the characters were drawn, the team began to work on kerning so that all the letters fit perfectly together in the text canvas.
In the final stages, our technical specialists specified the font features and hintednew characters. The new font files were named TT Trailers Petchoy and TT Trailers Petchoy Display, one containing traditional Vietnamese diacritics and the other the unique pet friendly elements.
Both customized fonts worked well for the client who was able to use them for their social media and other forms of communication.
Infographics is a versatile and convenient tool that finds application everywhere: business, advertising, science, journalism, and more. This is a powerful way to communicate information in a simple, visual manner. Why is it so essential to choose the right font for your infographic, and how to do this? How do you pair fonts with each other? What fonts work best for marketplace infographics? Read on to find out!
Wide and narrow fonts are among the newest trends in typography, graphic design, and web design. At first glance, some may seem odd and awkward, but when thoughtfully applied, they can infuse a project with freshness, boldness, relevance, and strength. What are narrow and wide fonts, what variations do they come in, and where are they used? Let’s explore this together in this article.
How to install a new font on a PC? Users and designers face this question very often. Rest assured, there is nothing tricky in this process! This article provides a step-by-step guide to help you understand how to install downloaded fonts correctly on Windows and iOS-powered computers.
In this article, you will find out what types of font licensing exist, how to choose a suitable font license and use it, how to verify and buy a commercial font license, and how to avoid unpleasant typeface licensing issues whether you are a designer or a client.
Even seasoned designers sometimes mix up the concepts of kerning, tracking, spacing, and leading. Become a pro at distinguishing them! Learn the definitions of these concepts, explore their differences, and discover some helpful tips on how to use them while working on your fonts.
In 2023, we breathed new life into the beloved Scandinavian sans serif TT Firs Neue by dramatically refining and renewing the typeface to comply with cutting-edge standards. Soon after, we introduced the text font pair for this typeface – an elegant TT Firs Text. This article is dedicated to how it all began, why we decided to update TT Firs Neue, what we added and modified, and how TT Firs Text was born.
We live in a time when trends shift nearly every day, and typography design trends are no exception. We all encounter typography daily: on the web, in supermarkets, and on shop windows and signs. Outdated design, at the very least, induces boredom; at worst, it fosters distrust in the product or service. However, trendy design looks captivating and attractive.Experts and designers from the TypeType font studio are excited to share the key type trends of 2024 with you in this article. Stay trendy!
Magazines are a perfect backdrop for typography to express all its dimensions. Fonts, in this case, not only communicate information but also directly influence the design. They deliver the magazine’s message, reflecting its values and ideas. In this article, we discuss how to choose the best magazine font and compile a list of 15 relevant options for editorial designs on various themes.
Welcome to the ninth lesson of our «UniversiTTy»! In this series, we guide you through the process of font design step by step. The font is a cohesive visual system. This can be seen on all levels: global (font type, weight, proportions, contrast, general forms) and at lower scales that encompass all graphic choices in individual characters. Let’s find out together how visual details influence the overall perception of fonts.
TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.
Today we will share a fascinating story of creating a font family to set logos for one of the largest brands. We promise you won’t be bored: in this story, you will have the chance to have a look at all stages of the work and will learn more about font creation.
The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.
In this article we will tell you about variable fonts and what an interesting and useful, yet underrated instrument they are. We will also mention their disadvantages and nuances of working with them.
It often happens that existing fonts do not correspond to the needs of a certain project. But font is not a static instrument that functions only the way it was created. To convey the company’s individual style, the font can and should be adapted and customized to one’s needs that may range from simple changes like diminishing the character composition to complex design changes in all glyphs.
Monospace, a branding agency from Germany, creates corporate identities and designs for projects. The company believes that through design it is possible to create a brand though which customer interactions will be enjoyable and long-term.
In this article we will tell and show how we created the corporate font for the Red Collar digital agency. The spirit that the client wanted to see in the font would be supposed to reflect the agency’s self-positioning: “It’s technological, but affordable; it is brave, bold, but fully responsible for the result”.
The TT Ricordi font family is a collection of three display heading antiquas designed to significantly diversify the traditional font palette. With that, all three fonts are close in thickness and similar in their character compositions and are featured in the uppercase set and the small capitals set, which replaces lowercase characters.
Today we want to share with you the short story of the TT Autonomous font creation. We’ll tell you what inspired the designers and what types of fonts are included in the family.