The TypeType team, with the support of the Mantera Group, has created a new font family for the State Hermitage Museum—the Hermitage Type Family. The typeface will be used across all of the Hermitage’s digital content; you can already see it on the website and the updated launch page of the mobile version. And this is just the beginning of a major overhaul of the museum’s digital identity, in which the new font will play a pivotal role.
We spent a lot of time thinking about how to find a place for creative freedom within this system, how to set aside time for small passion projects, how to step outside our usual boundaries, and how to give spontaneity a chance. And we realized that the perfect moment will never come unless you take the first step. So we took it—and that’s how the TT Labs creative laboratory was born. Here’s the story from the beginning!
In 2023, the Japanese marketing agency SHIFTBRAIN launched an interactive website dedicated to the company’s 20th anniversary. For this project, the TypeType team developed a unique variable font capable of stretching to extreme horizontal widths. As a foundation, we used the bestseller TT Norms® Pro, which was already the company’s corporate typeface—you can see it on the main SHIFTBRAIN website.
Looking for the most convenient and easy-to-read font for reading from a phone screen or e-book? Check out the TypeType list of the best fonts for reading! Find out which font boasts the best readability.
Web and printing in typography are two different worlds. At least, they are often presented this way. In reality, many typefaces can be used in both domains. To understand what typeface to choose, it is important to know the differences between book fonts and web fonts. This article covers the topic of fonts for books and how to choose the best typeface for book design, magazines, or any other printed material.
When expanding character sets of fonts, novice type designers often face difficulties in drawing the eszett character.
In this article, we will take a journey through the history of this character, learn about its origin and role in modern typography.
