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Type foundry Authors Anastasia Pogorelova
Anastasia Pogorelova

Anastasia Pogorelova

Anastasia Pogorelova

Involved in developing retail typefaces and updating the studio’s existing fonts. She is a co-author of TypeType’s video blog, and regularly gives lectures on behalf of the studio.

Anastasia has been working with type for over 5 years, spending almost all of those on the TypeType team. Her original projects include TT Gertika, TT Bakers, and TT Qurdisma. She led the updates for TT Runs and TT Tricks, and contributed to the development of many studio typefaces, including TT Commons™ Pro, TT Neoris Pro, TT Norms® Pro, TT Chocolates, TT Firs Neue, and TT Livret.

She has also worked on custom client projects for Crocs and Rocket.

Author’s Publications

Avenir Font Guide: History, Styles, Pairings, Best Alternatives & Similar Fonts
Work with fonts

The TypeType studio works with fonts every day—from selecting typefaces for interfaces to developing custom font families for branding. Therefore, in this article, we will break down the Avenir font completely: how Avenir versions differ, what styles it has, where it is best used, how to pick a font pairing, and what worthy alternatives exist—including options from TypeType.

TOP-10 Fonts for Professional Designers
TypeType fonts Work with fonts

Over the past years, the type design studio TypeType has built a large collection of professional typefaces used by tens of thousands of companies worldwide. In this article, we’ve compiled a top 10 list of TypeType fonts worth paying attention to in 2025, and also analyzed the best free fonts available to designers and how to safely use them in commercial projects.

Legibility vs Readability: What’s the Difference?
Work with fonts

In this article, we’ll break down what readability and legibility mean, explore the difference between them, discuss what makes a font legible, and examine the factors influencing text readability. We explore why they are crucial and how to achieve the ideal balance with your chosen fonts.

Icons & Illustrations in Fonts: What are they, and what’s their purpose?
TypeType fonts Work with fonts

In addition to the base set of letters, marks, and symbols, most typefaces also have other graphic elements. What does their appearance depend on? How and why are they designed? What variations do they come in? In this article, we will focus on these questions and showcase the most captivating icons and illustrations from TypeType typefaces.

OpenType Font Features: How to Use Them in Design
Work with fonts

Fonts feature numerous hidden capabilities. However, many designers either don’t know they exist or don’t understand how to use them. In this article, we will explore the topic of OpenType features: what they are, what they can do, and how to use them.

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