Our latest TypeType Webinar “TYPEFACE RESEARCH” was a deep dive into the foundational stage of font creation. We pulled back the curtain and showed exactly how we transform an initial brief into a distinctive typographic idea. In this session, we shared proven techniques for: Conducting in-depth market and competitor analysis to find your niche; Uncovering strong...
On July 24, together with Julia, Mike and Sergey, TypeType specialists, we explored how custom typography transforms brands into unforgettable identities and learnt a step-by-step process for creating bespoke type solutions—from market analysis and defining a brand’s unique voice to developing a signature typeface. Key takeaways: How fonts become strategic brand assets. Behind-the-scenes of TypeType’s design process. Real-world applications for global brands....
This is a game-changer. Font designers at TypeType created an ideal sans serif! Dive into the gripping origin story of the new font TT Neoris, which was born to be a bestseller. The studio experts are excited to share insights into the font development process. Two and a half years of hard work, extensive research, and audacious experiments—as a result, we got a character set of more than 1800 glyphs and...
We introduce TT Commons™ Pro, a completely redesigned version of the well-established classic font family that now offers even more functionality and is even better adapted for today’s use. First, the font height has been increased by 11%, and now the capital letter height is 700 points instead of 630 in the classic version. This...
We are glad to present our new font family TT Fors! TT Fors perfectly complements and expands our line of popular universal functional sans serifs (TT Norms Pro, TT Commons, TT Hoves) but, among other things, it has an important differentiating feature. While all preceding sans serifs emphasize only functionality, this time we decided not to limit ourselves to a functional text family and also drew a matching display subfamily...
During the webinar, we will cover: What variable fonts are What technologies enable them Types of variable fonts What tasks they can solve Advantages and disadvantages of variable fonts Software supporting variable fonts We will also demonstrate examples of variable fonts use.
Hello friends, We invite you to the online presentation of the creation history of the complex historical revival TT Marxiana, on the creation of which we spent more than two years. In the presentation, we will tell and show you how the project was born and discuss the evolution of its concept, working with historical materials, and the drawing of each of the fonts from the TT Marxiana family,...
Hello friends, We are glad to invite you to the webinar dedicated to font customization! During the webinar, we will cover: What problems customization solves Graphic customization Technical customization Customizing licenses How many resources font customization takes We will also show examples from our experience Speaker: Aleksandr Kudryavtsev, CEO TypeType Language: English