Your Brand’s Voice in Fonts
We can customize any TypeType font to be consistent with your project or develop a completely new typeface to embody your company’s values.
Font customization
Sometimes, even if you like the overall look of a font, it may not suit your project well enough. TypeType has a solution for that—font customization.
Any font from the TypeType collection can be personalized and made suitable for your specific project. We can implement both minor and more extensive improvements to a font. To learn more, read about our customization options.
Customization options
On the right you can see some examples of font customization made by the TypeType team. The source version of the font is displayed by default. Click the toggle to see the customized version.
Custom spacing 1
Custom spacing 2
Alternates as default
Custom weight
Condensed version
Expanded version
Customized serif
Custom contrast
Customized glyphs
Custom punctuation
Tabular as default
Old-Style as default
Custom height
Disable ligatures
Custom line-height
Customization options
Customization
Designing a font from scratch
Light customization
40-80 hours of work
- Font renaming
- Adding a logo to the character set
- Replacing core characters with alternate ones
- Individual glyphs graphic modification
Standard customization
80-200 hours of work
- Font renaming
- Adding a logo to the character set
- Individual glyphs graphic modification
- New font styles design
Deep customization
200-1000 hours of work
- Font renaming
- Adding a logo to the character set
- Sketching
- Individual glyphs graphic modification
- Designing a standard font using one of the TT typefaces as a foundation
Bespoke font design
1000+ hours of work
- Unique font naming
- Adding a logo to the character set
- Sketching
- Designing a customized standard font
- Technical font adjustments: mastering, kerning, hinting, fontinfo
Light customization
Choose the Light customization option if you want to use a TypeType font for your project with only minor adjustments. We will modify individual letterforms and substitute the base characters with alternates. In addition, we will add your logo to the character set of the chosen typeface and rename the font to match your company’s name.
LEG
A German real estate company
LEG
A German real estate company
Plugsurfing
A developer of a mobile app for finding EV charge points
Plugsurfing
A developer of a mobile app for finding EV charge points
Standard customization
If you want to use a font from our collection but need additional font styles, choose the Standard customization option. We will modify individual characters and add new font styles to match your goals. The customized font will be renamed: its new name will be associated with your company or project. Besides, we will implement your logo into the font’s character set.
Telefonica
One of the largest telecommunications companies in the world
Telefonica
One of the largest telecommunications companies in the world
PetChoy
A company that provides premium meal plans for cats and dogs
PetChoy
A company that provides premium meal plans for cats and dogs
SHIFTBRAIN
A Japanese digital development and design studio
SHIFTBRAIN
A Japanese digital development and design studio
Deep customization
Deep customization involves us virtually designing a new font with several font styles, using a TypeType font of your choice as the foundation. At the same time, the graphics of individual characters will be transformed entirely. The font will get a new name associated with your company or project, and we will also implement your logo into the character set.
Sartorius
An international pharmaceutical and laboratory equipment supplier
Sartorius
An international pharmaceutical and laboratory equipment supplier
OSTIN
A large clothing store chain
OSTIN
A large clothing store chain
Designing a font from scratch
Custom typefaces are a signature feature of large brands. We create personalized commercial typefaces for companies, keeping in mind the unique characteristics of their projects.
We can design a single typeface or an entire font family. For instance, companies often require the development of at least two fonts: a display font for headings and printed media and a text font for the website and apps.
A custom font undergoes the stages of research, sketches, approval, and then detailed development of its graphic and technical components.
Creating the Ivi Sans Display font from scratch for IVI
Online cinema
Creating the Ivi Sans Display font from scratch for IVI
Online cinema
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Subscribe to the entire TypeType foundry font collection and get unlimited access to the tools for your design. The full font library of 75+ fonts will always be at hand. During the subscription period, you can install all font updates and expansions. We update the collection monthly.
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Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid.
At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity.