SchriftstudioBlogCustomization of TT Hoves for the legendary brand Telefonica

Customization of TT Hoves for the legendary brand Telefonica

The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.

The company was completely happy with the font and they only wanted to make one change! However, this customization affected many characters.

Telefonica wanted to change the appearance of all the dots and change their shape from square to round, eventually getting a customized version of the font with a new name. The TypeType designers got to work. All characters and letters suitable for customization were selected, and next a round dot was added to each glyph.

Customization of TT Hoves for the legendary brand Telefonica
Changing shape of dots from square to round

The customized characters were hinted and then the font file was named Telefonica Sans.

The custom version of TT Hoves called Telefonica Sans is now more user-friendly. You can see the result on the company’s website.

Telefonica purchased an unlimited license for the font, so this customization was complimentary.

Neueste Publikationen

10+ Best Fonts for Label and Packaging Design

10+ Best Fonts for Label and Packaging Design

The right fonts in packaging design can emphasize your brand’s aesthetic. Since the font is the main element conveying the brand name, choosing the right font will determine whether customers will notice and like your product.

Mehr erfahren16 Februar, 2024
20+ Best Headline Fonts: Fresh Ideas for Title and Header Design

20+ Best Headline Fonts: Fresh Ideas for Title and Header Design

Save and use the list of 20+ best fonts for website headers, online magazine pages, and newspaper titles. In this article, you will find a big collection of cool fonts for headings, where each one will stand out and attract the reader’s attention!

Mehr erfahren07 Februar, 2024
Our Year in Review: TypeType’s Journey through 2023

Our Year in Review: TypeType’s Journey through 2023

2023 became a very important year for TypeType. Throughout 2023, we actively expanded and improved, embracing change and consistently moving forward. So, in this article, we are taking a step back to take a fresh look at our transformations, document achievements, and note down plans for the future. Let’s review our year!

Mehr erfahren07 Februar, 2024

Mehr erfahren

Variable fonts: What’s new in them for designers?

Variable fonts: What’s new in them for designers?

In this article we will tell you about variable fonts and what an interesting and useful, yet underrated instrument they are. We will also mention their disadvantages and nuances of working with them.

Mehr erfahren25 Juni, 2021
Font customization

Font customization

It often happens that existing fonts do not correspond to the needs of a certain project. But font is not a static instrument that functions only the way it was created. To convey the company’s individual style, the font can and should be adapted and customized to one’s needs that may range from simple changes like diminishing the character composition to complex design changes in all glyphs.

Mehr erfahren26 Mai, 2021
Converting TT Hoves Medium into an adapted TT Hoves GDTI

Converting TT Hoves Medium into an adapted TT Hoves GDTI

Monospace, a branding agency from Germany, creates corporate identities and designs for projects. The company believes that through design it is possible to create a brand though which customer interactions will be enjoyable and long-term.

Mehr erfahren16 Mai, 2021