MainWorkTurning off ligatures in TT Norms® Pro

Turning off ligatures in TT Norms® Pro

The German marketing analytics platform Adjust has addressed TypeType with a request to customize the TT Norms® Pro font. Adjust provides services for company development all around the world.

They were completely satisfied with the license for TT Norms® Pro they purchased, but one inconvenience resurged in the testing process: standard ligatures of the font were turned on by default, which turned out to be inconvenient for Adjust while using the basic version of the font.

The company wanted the text set in TT Norms® Pro to look crisp without turning the ligatures on.

Such a task is no problem for TypeType because a client’s comfort while using our fonts should be at the maximum. TypeType’s technical specialists moved TT Norms® Pro ligatures from the standard ligatures feature into the discretionary ligatures one. Our team made the ligatures unavailable by default in all font faces, but if necessary they could still be turned on.

The customized version of TT Norms® Pro with the changed order of ligature display was then sent off to Adjust. The font has become more convenient for the company with the alternative display of glyphs on the screen and they could now use TT Norms® Pro to the fullest.

Below you can see what the changes to the font looked like:

Adjust purchased an unlimited license for TT Norms® Pro, so this customization was complimentary for them.

Read more

Grow and divide: Creating a font for the G8 festival

Grow and divide: Creating a font for the G8 festival

Creative industries festival G8 has presented its 2022 visual identity. The associations that immediately come to mind are the unity of nature and people, cell division, and organics.
The «grow and divide» principle was guiding the creation of the corporate visual identity created by a large team. The font design studio TypeType is one of the participants in the creative process of making the font and logo.

Corporate fonts for Kaspersky Lab: story of creation

Corporate fonts for Kaspersky Lab: story of creation

What do you pay attention to when you visit a well-known brand’s website?
Most likely your answer is design. And this is really the first thing that catches your eye, which is why international companies work out their corporate identity so thoroughly and carefully, spending a lot of resources on it and going through rebranding from time to time.

Felliniana: Font Mastering for the Venice Film Festival

Felliniana: Font Mastering for the Venice Film Festival

A font is a work of art. Many designers think so, but we will talk not about the industry as a whole but about a specific font which is of interest for art lovers. It has all that is necessary: a beautiful creation story, aesthetics, and line flow. The Italian font designer Antonio Pace created the font for the Capelli Identity Design studio, and TypeType transformed their creation into a functional work instrument.