A font is a work of art. Many designers think so, but we will talk not about the industry as a whole but about a specific font which is of interest for art lovers. It has all that is necessary: a beautiful creation story, aesthetics, and line flow. The Italian font designer Antonio Pace created the font for the Capelli Identity Design studio, and TypeType transformed their creation into a functional work instrument.
Technical work on a new typeface by third-party designers always arouses professional curiosity. Especially when it comes to working with fonts for brands with a world-famous history. Olivetti is an Italian company whose name inspired admiration and respect in the 20th century, especially among journalists and writers.
TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.
Today we will share a fascinating story of creating a font family to set logos for one of the largest brands. We promise you won’t be bored: in this story, you will have the chance to have a look at all stages of the work and will learn more about font creation.
The TypeType team was approached by the Spanish telecommunications company Telefonica with a request to customize the TT Hoves font. Telefonica is one of the largest raditional and mobile phone companies in the world.
Monospace, a branding agency from Germany, creates corporate identities and designs for projects. The company believes that through design it is possible to create a brand though which customer interactions will be enjoyable and long-term.
PluralSight has asked TypeType for trial versions of the TT Commons Classic and TT Interphases fonts to choose a suitable one. They were attracted by TT Commons Classic, but the non-standard size of glyphs made the font unsuitable for several directions.
The German marketing analytics platform Adjust has addressed TypeType with a request to customize the TT Norms® Pro font. Adjust provides services for company development all around the world.