{"id":6991,"date":"2021-10-20T16:09:37","date_gmt":"2021-10-20T13:09:37","guid":{"rendered":"https:\/\/typetype.org\/fr\/?p=6991"},"modified":"2026-05-15T10:18:53","modified_gmt":"2026-05-15T07:18:53","slug":"customized-version-of-tt-hoves-for-true-digital-agency","status":"publish","type":"post","link":"https:\/\/typetype.org\/fr\/blog\/customized-version-of-tt-hoves-for-true-digital-agency\/","title":{"rendered":"Customized version of TT Hoves for True Digital agency"},"content":{"rendered":"\n

TypeType<\/a> received a\u00a0font customization<\/a> request from True Digital Ltd<\/a>, a\u00a0marketing agency from Great Britain. The company emphasizes a\u00a0sincere and involved approach to\u00a0brand promotion. They wanted to\u00a0underline their concept by\u00a0adapting a\u00a0font to\u00a0their corporate style.<\/p>\n\n\n\n

TT Hoves served as the basic font.<\/strong>
There were several large-scale tasks.<\/p>\n\n\n\n

\u2022 Changing the style of the letter e<\/strong>, making it slightly tilted to the left.
\u2022 Replacing the square dots in characters and letters \u00ab! ? . ,; : … \u00b7 j i <\/strong>\u00bb with round ones.
\u2022 Making the one-part shape of the letter a <\/strong>default, and moving the two-part one into a stylistic set.<\/p>\n\n\n\n

As a result, the adapted font got a new name\u2014TT Hoves True. <\/strong>The customized version reflects the True Digital Ltd brand values: a modern and vibrant, but not an overwhelming look.<\/p>\n\n\n\n

Step by step, the TypeType designers and technical specialists have generated the following changes.
\u2022 New look of the letter e<\/strong>. In the new style, the letter looks playful, but does not stand out from the overall composition. The ideal tilt angle was chosen and the adapted e <\/strong>was implemented in 20 TT Hoves styles: 10 upright and 10 italics.<\/p>\n\n\n\n

\"\"
New look of the letter e<\/strong><\/figcaption><\/figure>\n\n\n\n

\u2022 In the same faces, square dots were replaced with round dots in letters and symbols. The seriousness of perception has softened, and the symbols in the new font are more conducive to dialogue.<\/p>\n\n\n\n

\"\"
Changing shape of dots<\/figcaption><\/figure>\n\n\n\n

\u2022 The letter a<\/strong> complements the new font\u2019s penchant for minimalism. The two-part shape has been replaced with a one-part one. Now the letter a<\/strong> matches the other rounded letters perfectly.
The one-part shape of the letter a<\/strong> became part of the main set, and the two-part shape was put into a new stylistic set.<\/p>\n\n\n\n

\"\"
Changing stylistic set<\/figcaption><\/figure>\n\n\n\n

\u2022 At the final stage, new hinting was made for the customized characters, and the name of the adapted font was changed to TT Hoves True.<\/p>\n\n\n\n

The result is an easier-to-read typeface that fits the agency\u2019s concept perfectly with its fluid faces and a charming e<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

TypeType received a\u00a0font customization request from True Digital Ltd, a\u00a0marketing agency from Great Britain. The company emphasizes a\u00a0sincere and involved approach to\u00a0brand promotion. They wanted to\u00a0underline their concept by\u00a0adapting a\u00a0font to\u00a0their corporate style.<\/p>\n","protected":false},"author":1,"featured_media":12129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[187],"class_list":["post-6991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-font-custom"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/6991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/comments?post=6991"}],"version-history":[{"count":1,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/6991\/revisions"}],"predecessor-version":[{"id":32856,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/6991\/revisions\/32856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media\/12129"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media?parent=6991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/categories?post=6991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/tags?post=6991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}