{"id":42291,"date":"2025-04-23T18:54:07","date_gmt":"2025-04-23T15:54:07","guid":{"rendered":"https:\/\/typetype.org\/fr\/?p=42291"},"modified":"2026-05-15T10:15:14","modified_gmt":"2026-05-15T07:15:14","slug":"font-universe-in-a-bottle-how-pinot-agency-and-typetype-created-font-wine","status":"publish","type":"post","link":"https:\/\/typetype.org\/fr\/blog\/font-universe-in-a-bottle-how-pinot-agency-and-typetype-created-font-wine\/","title":{"rendered":"Font Universe in a Bottle: How Pinot Agency and TypeType Created \u00ab\u00a0Font Wine\u00a0\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover.png\" alt=\"\" class=\"wp-image-42304\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_cover-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The font design studio TypeType and branding company Pinot Agency combined fonts and wine to&nbsp;create \u201cfont wine\u201d \u2014 a project that originated in&nbsp;conversations over sparkling wine and grew to&nbsp;cosmic proportions. What is&nbsp;it&nbsp;and how should you enjoy&nbsp;it? We\u2019ll tell you in&nbsp;this article!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summer, Fonts, Wine<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"534\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01.png\" alt=\"\" class=\"wp-image-42296\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-1024x380.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-768x285.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-1200x445.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-420x156.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-600x223.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_01-80x30.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>It&nbsp;all began in&nbsp;the summer of&nbsp;2024. TypeType Studio became a&nbsp;partner of&nbsp;the Sreda Summer Summit festival, and there we&nbsp;met with colleagues from <a href=\"https:\/\/www.pinot.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinot Agency<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"610\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02.png\" alt=\"\" class=\"wp-image-42307\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-1024x434.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-768x325.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-1200x508.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-420x178.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-600x254.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_02-80x34.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Initially, the team from the agency proposed creating a&nbsp;wine-font pairing. The idea was that each font, like each wine variety, has its own unique character. And, when united, they can highlight each other\u2019s distinctive features, mood, and spirit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"520\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03.png\" alt=\"\" class=\"wp-image-42308\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-1024x370.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-768x277.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-1200x433.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-420x152.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-600x217.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_03-80x29.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>We&nbsp;decided to&nbsp;try implementing this concept: take several wine samples and match them with suitable fonts from the TypeType collection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"537\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04.png\" alt=\"\" class=\"wp-image-42311\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-1024x382.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-768x286.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-1200x448.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-420x157.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-600x224.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_04-80x30.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>So, the project received the working title \u201cfont wine,\u201d and we\u00a0moved on\u00a0to\u00a0the most interesting part \u2014 selecting wine-font pairs through tasting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wine-Font Pairing<\/h2>\n\n\n\n<p>The tasting took place at&nbsp;the TypeType office. Font designers and other studio employees participated, as&nbsp;well as&nbsp;representatives from Pinot Agency. We&nbsp;obtained nine wine samples from our partners, Ladoga company: three reds, three whites, and three sparkling wines. Based on&nbsp;the tasting results, we&nbsp;needed to&nbsp;select three samples (one from each group) and three fonts that matched them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"836\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05.png\" alt=\"\" class=\"wp-image-42295\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-1024x594.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-768x446.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-1200x697.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-420x244.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-600x348.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_05-80x46.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Each tasting participant could vote for one wine from each category that they liked the most and write down which font they associated with the chosen variety and why. <\/p>\n\n\n\n<p>The top three pairs were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Red wine Stigelmar Zweigelt Pur Burgenland and TT&nbsp;Ricks font. According to&nbsp;participants, the wine is&nbsp;mineral, prickly, like the spikes of&nbsp;<a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-ricks\/\">TT&nbsp;Ricks<\/a>. It&nbsp;has a&nbsp;bold, mysterious character, just like the font. <\/li>\n\n\n\n<li>White wine Torotoro Marlborough Sauvignon Blanc and <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-neoris\/\">TT&nbsp;Neoris<\/a> font. The wine has a&nbsp;fresh, well-balanced taste, much like the font design. At&nbsp;first, it&nbsp;seems simple, but upon careful examination, it&nbsp;reveals interesting details.<\/li>\n\n\n\n<li>Sparkling wine Glera Spumante Fonte Extra Dry and <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-ricordi-allegria\/\">TT&nbsp;Ricordi Allegria<\/a> font. They share elegance, refinement, lightness, grace, and Italian origins. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06.png\" alt=\"\" class=\"wp-image-42292\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_06-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The sparkling wine received the most votes (it&nbsp;has long held a&nbsp;special place in&nbsp;our office refrigerator and in&nbsp;our hearts). So&nbsp;we&nbsp;decided to&nbsp;start with&nbsp;it. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A&nbsp;Metaphor of&nbsp;Cosmic Proportions<\/h2>\n\n\n\n<p>We&nbsp;realized that the pilot version should be&nbsp;more general and comprehensive, going beyond the original idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"383\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07.png\" alt=\"\" class=\"wp-image-42310\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-1024x272.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-768x204.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-1200x319.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-420x112.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-600x160.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_07-80x21.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>In\u00a0the first concept, Pinot Agency emphasized that there are always people behind the fonts who create them. This resulted in\u00a0a\u00a0collective image of\u00a0a\u00a0\u201cfont god,\u201d around whom different fonts revolve in\u00a0orbit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08.png\" alt=\"\" class=\"wp-image-42302\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_08-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>However, we&nbsp;wanted to&nbsp;make the metaphor deeper, more powerful, and extensive. Therefore, in&nbsp;the second concept, we&nbsp;compared the process of&nbsp;creating a&nbsp;font to&nbsp;how a&nbsp;tree grows. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"530\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09.png\" alt=\"\" class=\"wp-image-42305\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-1024x377.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-768x283.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-1200x442.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-420x155.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-600x221.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_09-80x29.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10.png\" alt=\"\" class=\"wp-image-42294\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_10-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>But even this idea didn\u2019t seem global enough. So&nbsp;a&nbsp;third concept emerged, which became the foundation for further work. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"572\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11.png\" alt=\"\" class=\"wp-image-42312\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-1024x407.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-768x305.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-1200x477.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-420x167.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-600x238.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_11-80x32.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"743\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12.png\" alt=\"\" class=\"wp-image-42293\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-1024x528.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-768x396.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-1200x619.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-420x217.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-600x310.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_12-80x41.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Map of&nbsp;the Font Universe<\/h2>\n\n\n\n<p>To&nbsp;bring this idea to&nbsp;life, Pinot Agency went to&nbsp;great lengths in&nbsp;terms of&nbsp;technology. <a href=\"http:\/\/finpap.md\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Papers Plus<\/a>, a&nbsp;typography company from Moldova that became a&nbsp;partner in&nbsp;the project, played a&nbsp;major role in&nbsp;implementing the concept. They specialize exclusively in&nbsp;wine labels with in-depth detailing of&nbsp;various printing effects.<\/p>\n\n\n\n<p>The textured Fasson Watermark paper became the foundation, helping to&nbsp;create depth and add texture and tactility to&nbsp;the label. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"522\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13.png\" alt=\"\" class=\"wp-image-42309\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-1024x371.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-768x278.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-1200x435.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-420x152.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-600x218.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_13-80x29.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"764\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14.png\" alt=\"\" class=\"wp-image-42298\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-1024x543.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-768x407.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-1200x637.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-420x223.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-600x318.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_14-80x42.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The mysterious twinkling of&nbsp;the stars was achieved with copper gel, and the planets were designed with embossing, adding a&nbsp;matte texture. On&nbsp;the sun, symbolizing TypeType, you can see the company name executed in&nbsp;micro-embossing. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15.png\" alt=\"\" class=\"wp-image-42297\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_15-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The letters \u201cflying\u201d across the label appear here for a\u00a0reason \u2014 they\u2019re an\u00a0Easter egg of\u00a0sorts. These letters spell out the word \u201chandgloves,\u201d which font designers use as\u00a0a\u00a0reference when creating a\u00a0font. It\u00a0doesn\u2019t have a\u00a0special meaning but consists of\u00a0characteristic characters that help determine if\u00a0the font works. These characters are always drawn first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16.png\" alt=\"\" class=\"wp-image-42299\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_16-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Another interesting detail is\u00a0the orbit of\u00a0our \u201cfont sun.\u201d If\u00a0you look closely, it\u00a0consists of\u00a0repeated words \u201ctypetype,\u201d set in\u00a0small letters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17.png\" alt=\"\" class=\"wp-image-42300\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_17-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"511\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18.png\" alt=\"\" class=\"wp-image-42306\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-1024x363.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-768x273.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-1200x426.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-420x149.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-600x213.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_en_18-80x28.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>As&nbsp;a&nbsp;result, we&nbsp;released a&nbsp;series of&nbsp;branded bottles, with labels that became a&nbsp;kind of&nbsp;map of&nbsp;the Font Universe. By&nbsp;rotating the bottle in&nbsp;your hands, you can explore&nbsp;it, discovering new facets of&nbsp;the drink and nuances of&nbsp;the design. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19.png\" alt=\"\" class=\"wp-image-42301\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_19-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Three, Two, One&#8230; Launch!<\/h2>\n\n\n\n<p>The project was officially named \u201c<a href=\"https:\/\/typetype.org\/fr\/font-in-use\/font-universe\/\">Type&amp;Wine. Font Universe<\/a>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20.png\" alt=\"\" class=\"wp-image-42303\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_blog_font-wine_20-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>We&nbsp;deeply cherish this project and gift branded bottles to&nbsp;our friends and partners. And, of&nbsp;course, we&nbsp;plan to&nbsp;develop the idea further \u2014 stay tuned for updates!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The font design studio TypeType and branding company Pinot Agency combined fonts and wine to create \u201cfont wine\u201d \u2014 a project that originated in conversations over sparkling wine and grew to cosmic proportions. What is it and how should you enjoy it? We&rsquo;ll tell you in this article!<\/p>\n","protected":false},"author":4485,"featured_media":42304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[189,184],"class_list":["post-42291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-typetype-news","tag-typetype-fonts"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/42291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/users\/4485"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/comments?post=42291"}],"version-history":[{"count":5,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/42291\/revisions"}],"predecessor-version":[{"id":42335,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/42291\/revisions\/42335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media\/42304"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media?parent=42291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/categories?post=42291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/tags?post=42291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}