{"id":39524,"date":"2025-01-27T17:20:25","date_gmt":"2025-01-27T14:20:25","guid":{"rendered":"https:\/\/typetype.org\/fr\/?p=39524"},"modified":"2026-05-15T10:15:23","modified_gmt":"2026-05-15T07:15:23","slug":"how-to-name-a-font-learning-from-real-examples","status":"publish","type":"post","link":"https:\/\/typetype.org\/fr\/blog\/how-to-name-a-font-learning-from-real-examples\/","title":{"rendered":"How to Name a Font? Learning from Real Examples"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"718\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover.png\" alt=\"\" class=\"wp-image-39529\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-1024x511.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-768x383.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-1200x598.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-420x209.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-600x299.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_cover-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>We&nbsp;often get asked how typeface designers come up&nbsp;with names for their fonts. It\u2019s not as&nbsp;straightforward as&nbsp;it&nbsp;might seem, as&nbsp;each studio and individual designer has their unique approach. In&nbsp;this article, we\u2019ll explore different aspects of&nbsp;font naming\u2014from creative considerations to&nbsp;legal implications.<\/p>\n\n\n\n<p>Why should you approach font naming with careful consideration? What criteria should you use, and what factors should you keep in&nbsp;mind? Let\u2019s dive in&nbsp;and examine real examples from our typeface collection. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How a&nbsp;Type Designer Can Choose a&nbsp;Name for a&nbsp;Font<\/h2>\n\n\n\n<p>A&nbsp;font\u2019s name is&nbsp;a&nbsp;crucial part of&nbsp;its identity and presentation. A&nbsp;well-chosen typeface name not only helps emphasize the design concept but also contributes to&nbsp;its successful promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"395\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1.png\" alt=\"\" class=\"wp-image-39531\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-1024x281.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-768x211.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-1200x329.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-420x115.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-600x165.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_1-80x22.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>For instance, an&nbsp;original, creative name can draw attention to&nbsp;an&nbsp;experimental or&nbsp;unusual font family. Meanwhile, a&nbsp;simple and concise name can help users select your font for specific design tasks.<\/p>\n\n\n\n<p>In&nbsp;essence, how you name your font can significantly impact its success. Let\u2019s explore what makes a&nbsp;good font name stand out from the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criteria for a&nbsp;Good Font Family Name<\/h2>\n\n\n\n<p>While these criteria are subjective, at&nbsp;TypeType we&nbsp;follow several important principles when deciding how to&nbsp;name our fonts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uniqueness<\/li>\n\n\n\n<li>Relevance to&nbsp;the typeface design<\/li>\n\n\n\n<li>Visual and acoustic appeal<\/li>\n\n\n\n<li>Designer\u2019s perspective<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s examine each of&nbsp;these criteria in&nbsp;detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uniqueness<\/h3>\n\n\n\n<p>Uniqueness is&nbsp;the first and most crucial parameter to&nbsp;consider when choosing a&nbsp;typeface name, and here\u2019s why:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&nbsp;prevents confusion with other typeface families (we&nbsp;try to&nbsp;avoid names that look or&nbsp;sound similar to&nbsp;existing ones)<\/li>\n\n\n\n<li>An&nbsp;original name helps your font stand out and emphasizes its individuality<\/li>\n\n\n\n<li>Some typography studios register their font names, and using similar names could lead to&nbsp;legal issues. For example, at&nbsp;TypeType, we&nbsp;have two legally protected font names: <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-norms-pro\/\">TT&nbsp;Norms<sup class=\"reg\">\u00ae<\/sup> Pro<\/a> and <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-commons-pro\/\">TT&nbsp;Commons\u2122 Pro<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"395\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2.png\" alt=\"\" class=\"wp-image-39532\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-1024x281.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-768x211.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-1200x329.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-420x115.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-600x165.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_2-80x22.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Speaking of&nbsp;\u201cTT\u201d: to&nbsp;make names unique and emphasize brand ownership, a&nbsp;type foundry can add their studio abbreviation to&nbsp;the family name. For example, TT&nbsp;(TypeType), FF&nbsp;(FontFont), PT&nbsp;(ParaType), and so&nbsp;on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to&nbsp;Check the Uniqueness of&nbsp;a&nbsp;Font Name<\/h4>\n\n\n\n<p>The main challenge you\u2019ll likely face when choosing a&nbsp;font name is&nbsp;that many names are already taken.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"395\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3.png\" alt=\"\" class=\"wp-image-39534\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-1024x281.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-768x211.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-1200x329.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-420x115.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-600x165.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_3-80x22.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Here\u2019s how to&nbsp;verify if&nbsp;your chosen name is&nbsp;unique: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check the name on&nbsp;<a href=\"https:\/\/namecheck.fontdata.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeface name check<\/a> and <a href=\"http:\/\/www.identifont.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Identifont<\/a> websites<\/li>\n\n\n\n<li>If&nbsp;no&nbsp;similar options appear, expand your search to&nbsp;font marketplaces like <a href=\"https:\/\/www.myfonts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MyFonts<\/a><\/li>\n\n\n\n<li>Finally, perform a&nbsp;Google search using the format: [font name] + font or&nbsp;typeface to&nbsp;ensure the name isn\u2019t used elsewhere<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Relevance to&nbsp;the Typeface Design<\/h3>\n\n\n\n<p>The next criterion is&nbsp;how well the name matches the font family itself. It\u2019s beneficial when the name reflects the product\u2019s essence and helps users understand the typeface\u2019s character and the designer\u2019s intent.<\/p>\n\n\n\n<p>When the chosen name helps communicate the designer\u2019s concept, intended use, and application areas, it&nbsp;positively impacts the font\u2019s marketing potential. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual and Acoustic Appeal<\/h3>\n\n\n\n<p>First impressions matter in&nbsp;typography too, and the name influences the overall perception of&nbsp;your font family.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"395\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4.png\" alt=\"\" class=\"wp-image-39535\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-1024x281.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-768x211.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-1200x329.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-420x115.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-600x165.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_4-80x22.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>When selecting a&nbsp;name, consider the associations it&nbsp;might evoke. Examine how it&nbsp;looks in&nbsp;writing, how the letters work together, its readability, and whether it&nbsp;sounds similar to&nbsp;any words with unfortunate meanings. Remember that both positive and negative associations can affect how people perceive your typeface.<\/p>\n\n\n\n<p>An&nbsp;important consideration when creating a&nbsp;new word: verify its meaning\u2014it might be&nbsp;used in&nbsp;slang, have negative connotations, offend certain groups, or&nbsp;have inappropriate translations in&nbsp;other major languages. A&nbsp;search engine or&nbsp;online translator can be&nbsp;helpful here.<\/p>\n\n\n\n<p>At&nbsp;TypeType, we&nbsp;also try to&nbsp;choose font names that showcase the most interesting and unique glyphs from the typeface.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Designer\u2019s Perspective<\/h3>\n\n\n\n<p>The final criterion, which we&nbsp;call \u201cDesigner\u2019s Perspective,\u201d leads&nbsp;us to&nbsp;how we&nbsp;name our typefaces at&nbsp;TypeType. Usually, the concept\u2019s author is&nbsp;responsible for naming the font, aiming to&nbsp;reflect their vision of&nbsp;the project.<\/p>\n\n\n\n<p>Let\u2019s look at&nbsp;some examples of&nbsp;our naming approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Logic Did We&nbsp;Use to&nbsp;Name Our Fonts: Real Examples<\/h2>\n\n\n\n<p>Since our studio\u2019s foundation, we\u2019ve maintained a&nbsp;consistent logic for all font names, giving them meaningful identities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"316\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5.png\" alt=\"\" class=\"wp-image-39536\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-1024x225.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-768x169.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-1200x263.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-420x92.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-600x132.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_5-80x18.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Our bestseller <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-norms-pro\/\">TT&nbsp;Norms<sup class=\"reg\">\u00ae<\/sup> Pro<\/a> got its name because it\u2019s \u00ab\u00a0normal\u00a0\u00bb\u2014standard and suitable for everything. It\u2019s the perfect foundation for any project.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"316\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6.png\" alt=\"\" class=\"wp-image-39537\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-1024x225.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-768x169.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-1200x263.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-420x92.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-600x132.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_6-80x18.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Another bestseller, <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-commons-pro\/\">TT&nbsp;Commons\u2122 Pro<\/a>, suggests that it\u2019s \u00ab\u00a0common\u00a0\u00bb\u2014neutral enough to&nbsp;work in&nbsp;any project or&nbsp;task. It\u2019s a&nbsp;typeface that will reliably support your design from all angles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"316\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7.png\" alt=\"\" class=\"wp-image-39538\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-1024x225.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-768x169.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-1200x263.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-420x92.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-600x132.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_7-80x18.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-hoves\/\">TT&nbsp;Hoves Pro<\/a>\u2019s name combines the first syllables of&nbsp;two words: horizontals and verticals. This geometric typeface emphasizes horizontal and vertical elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"226\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8.png\" alt=\"\" class=\"wp-image-39539\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-1024x161.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-768x121.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-1200x188.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-420x66.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-600x94.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_8-80x13.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>For <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-livret\/\">TT&nbsp;Livret<\/a>, designer Yulia Gonina wanted the font to&nbsp;be&nbsp;used in&nbsp;books, so&nbsp;the name comes from the French \u00ab\u00a0petit livre\u00a0\u00bb (little book).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"354\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9.png\" alt=\"\" class=\"wp-image-39540\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-1024x252.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-768x189.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-1200x295.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-420x103.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-600x148.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_9-80x20.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-ricordi\/\">TT&nbsp;Ricordi<\/a> family features Italian names, as&nbsp;all these designs were inspired by&nbsp;historical inscriptions found on&nbsp;Italian stones and plaques. For instance, in&nbsp;TT&nbsp;Ricordi Fulmini, <br>\u00ab\u00a0Fulmini\u00a0\u00bb means \u00ab\u00a0lightning\u00a0\u00bb in&nbsp;Italian, while \u00ab\u00a0Allegria\u00a0\u00bb in&nbsp;TT&nbsp;Ricordi Allegria means \u00ab\u00a0cheerfulness.\u00a0\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"336\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10.png\" alt=\"\" class=\"wp-image-39541\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-1024x239.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-768x179.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-1200x280.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-420x98.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-600x140.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_10-80x19.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-marxiana\/\">TT&nbsp;Marxiana<\/a>\u2019s name has historical roots too. This typeface family was inspired by&nbsp;fonts used in&nbsp;the 1887 \u00ab\u00a0Niva\u00a0\u00bb magazine, published by&nbsp;Adolf Marx\u2019s publishing house. The name honors the publisher\u2019s surname.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"336\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11.png\" alt=\"\" class=\"wp-image-39542\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-1024x239.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-768x179.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-1200x280.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-420x98.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-600x140.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_11-80x19.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The Neo-Grotesque transformer <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-neoris\/\">TT&nbsp;Neoris<\/a> combines two words: \u00ab\u00a0neo\u00a0\u00bb (new) and \u00ab\u00a0rise.\u00a0\u00bb These words reflect our modern approach to&nbsp;Neo-Grotesque typefaces, as&nbsp;we&nbsp;<a href=\"https:\/\/typetype.org\/fr\/blog\/our-golden-child-introducing-tt-neoris-a-model-neo-grotesque-font\/\">conducted extensive research<\/a> to&nbsp;make it&nbsp;truly innovative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"208\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12.png\" alt=\"\" class=\"wp-image-39543\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1024x148.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-768x111.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1200x173.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-420x61.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-600x87.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-80x12.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Senior Type Designer Alina Gabidulova shared the story behind naming the experimental <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-carvist\/\">TT Carvist<\/a>. It all began with brainstorming associations for the typeface. This resulted in a list of associations: something Gothic yet Old Slavic, connection, bilingualism, folk, patterns, ornament, lace, stained glass, embroidery, weaving, labyrinth, and poster. Based on these associations, we used Google Translate to search for corresponding words and concepts in various languages. The finalists were \u00ab\u00a0TT Cyrthic\u00a0\u00bb and \u00ab\u00a0TT A0,\u00a0\u00bb which were both available and fitting in meaning. However, it turned out that search engine queries for \u00ab\u00a0TT A0\u00a0\u00bb returned completely unsuitable results. That\u2019s when the marketing department stepped in and continued the search. And so, TT Carvist was born\u2014a name that references stone carving.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"208\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1.png\" alt=\"\" class=\"wp-image-39544\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-1024x148.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-768x111.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-1200x173.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-420x61.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-600x87.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_12-1-80x12.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>In&nbsp;our recent experimental project <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-modernoir\/\">TT&nbsp;Modernoir<\/a>, designer Toma Streltsova drew inspiration from French Art Nouveau typography and film noir aesthetics, which is&nbsp;reflected in&nbsp;the name of&nbsp;this typeface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"328\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13.png\" alt=\"\" class=\"wp-image-39545\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-1024x233.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-768x175.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-1200x273.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-420x96.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-600x137.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/tt_seo_font_name_13-80x18.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Now you can see the importance of&nbsp;choosing an&nbsp;original and appealing name for your font. We&nbsp;hope our experience and tips will help you in&nbsp;this challenging task! After all, if&nbsp;you\u2019ve created an&nbsp;entire typeface, naming it&nbsp;should be&nbsp;the easy part!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u00a0often get asked how typeface designers come up\u00a0with names for their fonts. It\u2019s not as\u00a0straightforward as\u00a0it\u00a0might seem, as\u00a0each studio and individual designer has their unique approach. In\u00a0this article, we\u2019ll explore different aspects of\u00a0font naming\u2014from creative considerations to\u00a0legal implications.<\/p>\n","protected":false},"author":1590,"featured_media":39529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[184,188],"class_list":["post-39524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-typetype-fonts","tag-work-with-fonts"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/39524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/users\/1590"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/comments?post=39524"}],"version-history":[{"count":5,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/39524\/revisions"}],"predecessor-version":[{"id":54625,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/39524\/revisions\/54625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media\/39529"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media?parent=39524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/categories?post=39524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/tags?post=39524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}