{"id":12541,"date":"2022-11-01T17:50:28","date_gmt":"2022-11-01T14:50:28","guid":{"rendered":"https:\/\/typetype.org\/fr\/?p=12541"},"modified":"2026-05-15T10:18:30","modified_gmt":"2026-05-15T07:18:30","slug":"typography-main-types-and-characteristics-of-fonts","status":"publish","type":"post","link":"https:\/\/typetype.org\/fr\/blog\/typography-main-types-and-characteristics-of-fonts\/","title":{"rendered":"Fonts in design: types, categories, characteristics and styles\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_1.gif\" alt=\"\" class=\"wp-image-12542\"\/><\/figure>\n\n\n\n<p>A&nbsp;harmoniously selected font not only conveys information to&nbsp;the audience, but also visually complements the project. A&nbsp;mistake in&nbsp;choosing a&nbsp;font can spoil the impression and alienate the viewer from the product, whether it&nbsp;be&nbsp;a&nbsp;poster, a&nbsp;sign for a&nbsp;store or&nbsp;cafe, product packaging, a&nbsp;website or&nbsp;an&nbsp;app.<\/p>\n\n\n\n<p>The ability to&nbsp;intuitively choose fonts for projects is&nbsp;a&nbsp;dream for beginners and an&nbsp;ordinary task for professional designers. To&nbsp;get from the first category to&nbsp;the second, you need years of&nbsp;training and study of&nbsp;typography, lots of&nbsp;observation and theoretical knowledge about fonts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2.png\" alt=\"\" class=\"wp-image-12543\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_2-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Modern typography provides the designer with thousands of&nbsp;typefaces to&nbsp;choose from. We&nbsp;tell you how to&nbsp;navigate in&nbsp;the first stages in&nbsp;order to&nbsp;find a&nbsp;suitable font.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Basic typographic concepts<\/h2>\n\n\n\n<p>Apertures, serifs, faces, stems, arches, inflows&nbsp;\u2014 the terms used in&nbsp;typography can make your head spin. It&nbsp;is&nbsp;especially dangerous to&nbsp;dive into terminology for those who are just starting to&nbsp;get acquainted with fonts.<\/p>\n\n\n\n<p>Take a&nbsp;breath: many of&nbsp;the words used by&nbsp;type designers can be&nbsp;bypassed in&nbsp;the early stages of&nbsp;design. However, some of&nbsp;the terms are useful to&nbsp;know: this way, it&nbsp;will be&nbsp;easier to&nbsp;understand what criteria to&nbsp;look at&nbsp;when choosing a&nbsp;font.<\/p>\n\n\n\n<p>We&nbsp;have compiled a&nbsp;mini-dictionary of&nbsp;typography terms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A&nbsp;font family is&nbsp;a&nbsp;set of&nbsp;different fonts in&nbsp;the same typeface. A&nbsp;font family can include fonts that differ by&nbsp;purpose, weight, and even style.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3.png\" alt=\"\" class=\"wp-image-12544\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_3-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A&nbsp;face is&nbsp;the font in&nbsp;a&nbsp;single weight. A&nbsp;typeface can have either 3&nbsp;or 9&nbsp;weights, from the thinnest to&nbsp;the boldest. Common faces: Thin, Regular, DemiBold, Bold.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4.png\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_4-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Serifs are short perpendicular strokes at the ends of the basic elements of a character.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"355\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5.png\" alt=\"\" class=\"wp-image-12547\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-420x104.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-1024x252.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-768x189.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-1200x296.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-600x148.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_5-80x20.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type size&nbsp;\u2014 this is&nbsp;the height of&nbsp;the font characters, that&nbsp;is, the vertical size.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"400\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_6.gif\" alt=\"\" class=\"wp-image-12548\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What fonts there are (classification)<\/h2>\n\n\n\n<p>There is&nbsp;no&nbsp;single type classification that all designers use.<\/p>\n\n\n\n<p>Fonts can be&nbsp;divided according to&nbsp;the historical eras in&nbsp;which they appeared, their visual form, and purpose. Let\u2019s have a&nbsp;closer look at&nbsp;the types of&nbsp;fonts the knowledge of&nbsp;which will definitely come in&nbsp;handy in&nbsp;modern typography.<\/p>\n\n\n\n<p><strong>Classified according to&nbsp;their purpose, fonts can be&nbsp;display and text.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/display\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/display\/\">Display fonts<\/a> are sometimes called heading fonts, as&nbsp;they are used to&nbsp;design headings or&nbsp;highlight catchy inscriptions. These are expressive fonts that catch the eye of&nbsp;the viewer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"564\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7.png\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-420x165.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-1024x401.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-768x301.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-1200x470.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-600x235.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_7-80x31.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/text\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/text\/\">Text fonts<\/a> are fonts for typing, they may also be&nbsp;called typesetting fonts. These are fonts with a&nbsp;calmer character, with high readability even in&nbsp;small sizes. A&nbsp;good text font does not distract from reading, looks solid and pleasant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8.png\" alt=\"\" class=\"wp-image-12551\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_8-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><strong>There are many font styles, and we&nbsp;will look at&nbsp;the most common ones: sans serifs, serifs, and slab fonts.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/sans-serif\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/sans-serif\/\">Sans serifs<\/a> are the group of&nbsp;fonts without serifs. These are universal fonts, functional and usually calm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng.png\" alt=\"\" class=\"wp-image-12552\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_9_eng-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/serif\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/serif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serifs<\/a> are the group of&nbsp;fonts with serifs. These are fonts of&nbsp;a&nbsp;classic, elegant, or&nbsp;traditional nature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng.png\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_10_eng-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/fonts\/slab-serif\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/slab-serif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slab fonts<\/a> are fonts with large brutal serifs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1.png\" alt=\"\" class=\"wp-image-12581\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_11_eng-1-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Many fonts do&nbsp;not fit any specific group and are at&nbsp;the intersection of&nbsp;styles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Font properties<\/h2>\n\n\n\n<p>Not everything is&nbsp;defined by&nbsp;the font\u2019s purpose or&nbsp;style. Each font has its particular character.<\/p>\n\n\n\n<p>The character of&nbsp;a&nbsp;font is&nbsp;what sets it&nbsp;apart among the others. This could be&nbsp;its visual peculiarities, proportions, or&nbsp;noticeable graphics.<\/p>\n\n\n\n<p><a href=\"https:\/\/typetype.org\/fr\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">TypeType Studio<\/a>, for example, uses simple descriptions to&nbsp;help designers choose the right scope for a&nbsp;font. A&nbsp;font can be&nbsp;neutral in&nbsp;character, then its scope of&nbsp;application will be&nbsp;quite broad, or&nbsp;it&nbsp;can have an&nbsp;expressive character: brutal, <a href=\"https:\/\/typetype.org\/fr\/fonts\/technological\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/technological\/\" target=\"_blank\" rel=\"noreferrer noopener\">technological<\/a>, <a href=\"https:\/\/typetype.org\/fr\/fonts\/elegant\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/elegant\/\" target=\"_blank\" rel=\"noreferrer noopener\">elegant<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"564\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12.png\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-420x165.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-1024x401.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-768x301.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-1200x470.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-600x235.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_12-80x31.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>There are also other characteristics, in&nbsp;which fonts can differ: in&nbsp;width, stroke or&nbsp;letter contrast, or&nbsp;saturation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"290\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13.png\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-420x85.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-1024x206.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-768x155.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-1200x242.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-600x121.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_13-80x16.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Wide font TT\u00a0Norms<sup class=\"reg\">\u00ae<\/sup> Pro Expanded juxtaposed with <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-norms-pro\/\">TT\u00a0Norms<sup class=\"reg\">\u00ae<\/sup> Pro<\/a><\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"290\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1.png\" alt=\"\" class=\"wp-image-12587\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-420x85.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-1024x206.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-768x155.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-1200x242.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-600x121.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_14-1-80x16.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><br><em><strong>Contrast is the difference in thickness of thin and thick strokes in characters. <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-marxiana\/\">TT Marxiana<\/a> is a high contrast font<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"290\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1.png\" alt=\"\" class=\"wp-image-12588\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-420x85.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-1024x206.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-768x155.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-1200x242.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-600x121.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_15-1-80x16.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><strong><em><strong><em>The Regular face is&nbsp;less saturated than the Black face. TT&nbsp;Barrels as&nbsp;an&nbsp;example<\/em><\/strong><\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Font styles<\/h2>\n\n\n\n<p>Each font family or subfamily consists of a certain number of styles. Depending on the style and type of font, this value may be different.<\/p>\n\n\n\n<p>As we wrote earlier, a style is a single-weight font. Usually styles are differentiated by slope and thickness. A single font can include both upright and italic styles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"593\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1.png\" alt=\"\" class=\"wp-image-14971\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1.png 2000w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-420x125.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-1024x304.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-768x228.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-1200x356.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-1536x455.png 1536w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-600x178.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__1-80x24.png 80w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>Upright styles are the main ones. Such fonts are used more often, so almost all typefaces have them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2.png\" alt=\"\" class=\"wp-image-14972\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2.png 2000w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-1536x768.png 1536w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__2-80x40.png 80w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>Slanted, or italic, styles are fonts in which characters are placed at an angle relative to upright styles. These fonts can be used to highlight text, or to style headings and quotes. Typically, italics are created to match upright styles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3.png\" alt=\"\" class=\"wp-image-14973\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3.png 2000w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-1536x768.png 1536w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__3-80x40.png 80w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>Some fonts may only have upright faces, such as some decorative fonts with an expressive character. There are also fonts in which there are only italic styles. Handwritten fonts are a prime example, as handwriting that such typefaces imitate often implies slanted characters.<\/p>\n\n\n\n<p>As a rule, fonts have the same set of upright and italic styles, that is, the boldness of italic styles corresponds to the boldness of upright styles.<\/p>\n\n\n\n<p>The boldness of a font may vary.<\/p>\n\n\n\n<p>The following groups of styles can be distinguished:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>thin: Thin, ExtraLight, Light;<\/li>\n\n\n\n<li>normal: Regular, Normal, Medium;<\/li>\n\n\n\n<li>demi-bold and bold: DemiBold, Bold, ExtraBold, Black, ExtraBlack.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"810\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4.png\" alt=\"\" class=\"wp-image-14974\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4.png 2000w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-420x170.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-1024x415.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-768x311.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-1200x486.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-1536x622.png 1536w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-600x243.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2__4-80x32.png 80w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>The choice of style depends on the task and scope. For printing large materials, especially posters, bold fonts can be used as they look better in large size. The choice of a font for a logo depends on the corporate identity of the company, but for typing a text array on a website or in periodicals, standard styles are often chosen, for example, Regular or Normal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to&nbsp;tell if&nbsp;a&nbsp;font is&nbsp;good<\/h2>\n\n\n\n<p>A&nbsp;good font is&nbsp;a&nbsp;typeface that suits the project in&nbsp;terms of&nbsp;character, associations, and visual character. Any font can be&nbsp;suitable if&nbsp;used correctly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_16.gif\" alt=\"\" class=\"wp-image-12561\"\/><\/figure>\n\n\n\n<p>There are no&nbsp;bad fonts, only low quality ones. It&nbsp;is&nbsp;difficult to&nbsp;work with such fonts since the set in&nbsp;such a&nbsp;font will look inharmonious, the letters may run into each other&nbsp;or, conversely, be&nbsp;too far away. It&nbsp;is&nbsp;impossible to&nbsp;work with such fonts, so&nbsp;before purchasing a&nbsp;font, check its quality. This can be&nbsp;done by&nbsp;downloading the free version&nbsp;\u2014 many studios provide this opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to&nbsp;choose fonts<\/h2>\n\n\n\n<p>It&nbsp;is&nbsp;difficult to&nbsp;give a&nbsp;universal guide to&nbsp;choosing a&nbsp;typeface because designers spend years learning how to&nbsp;choose the right font without spending weeks.<\/p>\n\n\n\n<p>However, there are guidelines to&nbsp;help you choose the right one.<\/p>\n\n\n\n<p>1. Carefully study the nature of&nbsp;the font comparing it&nbsp;to&nbsp;the positioning of&nbsp;the project. For example, if&nbsp;a&nbsp;font is&nbsp;described as&nbsp;\u00absoft, flowing, and airy,\u00bb it&nbsp;might be&nbsp;a&nbsp;better choice for companies with the same positioning, such as&nbsp;a&nbsp;brand of&nbsp;clothing made from natural fabrics. Such a&nbsp;font is&nbsp;hardly suitable for an&nbsp;IT brand, it&nbsp;is&nbsp;better to&nbsp;choose something technological, and for a&nbsp;bank or&nbsp;a&nbsp;medical company, look for a&nbsp;more classic, traditional font with a&nbsp;calm character.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_18.gif\" alt=\"\" class=\"wp-image-12562\"\/><\/figure>\n\n\n\n<p>2. Test! For example, TypeType Studio <a href=\"https:\/\/typetype.org\/fr\/trial-fonts\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/trial-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">provides trial<\/a>, that&nbsp;is, free, versions of&nbsp;the fonts so&nbsp;that the designer can try out the font for their project and decide whether to&nbsp;<a href=\"https:\/\/typetype.org\/fr\/licensing\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/licensing\/\" target=\"_blank\" rel=\"noreferrer noopener\">buy a&nbsp;license<\/a>. Check with the company that made the font you like about this option&nbsp;\u2014 many large studios provide free test versions to&nbsp;their customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_19.gif\" alt=\"\" class=\"wp-image-12563\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to&nbsp;choose the font size<\/h2>\n\n\n\n<p>The font should fulfill its purpose, that&nbsp;is, it&nbsp;should be&nbsp;readable in&nbsp;the case of&nbsp;a&nbsp;text array, and attract attention in&nbsp;the case of&nbsp;headings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_20.gif\" alt=\"\" class=\"wp-image-12564\"\/><\/figure>\n\n\n\n<p>In&nbsp;practice, it&nbsp;is&nbsp;better to&nbsp;test several sizes in&nbsp;order to&nbsp;choose the most convenient one. It&nbsp;all depends on&nbsp;where the font is&nbsp;used: on&nbsp;the <a href=\"https:\/\/typetype.org\/fr\/fonts\/web\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">web<\/a> or&nbsp;in&nbsp;printed products, in&nbsp;<a href=\"https:\/\/typetype.org\/fr\/fonts\/poster\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/poster\/\" target=\"_blank\" rel=\"noreferrer noopener\">posters<\/a> or&nbsp;in&nbsp;an&nbsp;app, in&nbsp;a&nbsp;<a href=\"https:\/\/typetype.org\/fr\/fonts\/book\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/book\/\" target=\"_blank\" rel=\"noreferrer noopener\">book<\/a> or&nbsp;on&nbsp;a&nbsp;store sign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Font combinations (font pairs)<\/h2>\n\n\n\n<p>For each project, it&nbsp;is&nbsp;best to&nbsp;use no&nbsp;more than two fonts&nbsp;\u2014 this is&nbsp;an&nbsp;unspoken rule of&nbsp;typography. Of&nbsp;course, there may be&nbsp;exceptions, but it&nbsp;is&nbsp;better to&nbsp;use font pairs in&nbsp;the design.<\/p>\n\n\n\n<p>A&nbsp;font pair is&nbsp;two fonts that pair flawlessly with each other. They can look great because of&nbsp;the similarity of&nbsp;character, or, conversely, be&nbsp;appealing because of&nbsp;the visual contrast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"426\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21.png\" alt=\"\" class=\"wp-image-12571\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-420x124.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-1024x303.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-768x227.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-1200x355.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-600x178.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_21-80x24.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><strong><em>The combination of\u00a0the elegant serif <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-livret\/\">TT\u00a0Livret<\/a> Display and the neutral sans serif <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-commons-pro\/\">TT\u00a0Commons Pro<\/a> looks attractive and harmonious<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"290\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22.png\" alt=\"\" class=\"wp-image-12572\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-420x85.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-1024x206.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-768x155.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-1200x242.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-600x121.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_22-80x16.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Universal sans serif <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-norms-pro\/\">TT\u00a0Norms<sup class=\"reg\">\u00ae<\/sup> Pro<\/a> and the serif <a href=\"https:\/\/typetype.org\/fr\/fonts\/tt-norms-pro-serif\/\">TT\u00a0Norms<sup class=\"reg\">\u00ae<\/sup> Pro Serif<\/a> are a\u00a0specifically designed font pair within one font family. A\u00a0perfect font duo!<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Overview of&nbsp;popular fonts. Where to&nbsp;get fonts from (free, commercial)?<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/typetype.org\/fr\/fonts\/new\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/new\/\" target=\"_blank\">New fonts<\/a> are released every month, and the ratings of&nbsp;popular fonts are regularly updated. <a rel=\"noreferrer noopener\" href=\"https:\/\/typetype.org\/fr\/freefonts\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/freefonts\/\" target=\"_blank\">Free fonts<\/a> can be&nbsp;found on&nbsp;GoogleFonts, and a&nbsp;large collection of&nbsp;fonts is&nbsp;presented on&nbsp;the MyFonts site, where ratings of&nbsp;the most popular typefaces are also published. You can purchase fonts directly from studios whose typefaces attract your attention. For example, the TypeType font collection is&nbsp;regularly updated, and those who purchase fonts directly receive personal discounts: <a href=\"https:\/\/typetype.org\/fr\/fonts\/\" data-type=\"URL\" data-id=\"https:\/\/typetype.org\/fr\/fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/typetype.org\/fr\/fonts\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23.png\" alt=\"\" class=\"wp-image-12573\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_23-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Font and text editing software<\/h2>\n\n\n\n<p>Almost all modern graphic, text, and video editors support fonts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24.png\" alt=\"\" class=\"wp-image-12574\" srcset=\"https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24.png 1440w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-420x210.png 420w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-1024x512.png 1024w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-768x384.png 768w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-1200x600.png 1200w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-600x300.png 600w, https:\/\/typetype.org\/fr\/wp-content\/uploads\/sites\/15\/SEO-2_24-80x40.png 80w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links: What to&nbsp;read about typography? <\/h2>\n\n\n\n<p>You can learn about font classifications on&nbsp;the <a href=\"http:\/\/www.designhistory.org\/Type_milestones_pages\/TypeClassifications.html\" data-type=\"URL\" data-id=\"http:\/\/www.designhistory.org\/Type_milestones_pages\/TypeClassifications.html\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> or&nbsp;in&nbsp;the book <em>Letter Fountain, Taschen. <\/em><\/p>\n\n\n\n<p>To&nbsp;find out how typefaces are created and the logic behind the formation of&nbsp;typefaces of&nbsp;different styles, read Gerrit Noordzij\u2019s book <em>The Stroke: Theory of&nbsp;Writing. <\/em>This is&nbsp;a&nbsp;classic edition that will be&nbsp;useful not only for type designers, but also for those who want to&nbsp;better understand typography.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Typography may seem complicated, but only from a&nbsp;distance. The more you immerse yourself in&nbsp;the study of&nbsp;fonts, the better you will understand how and which fonts are best suited for your projects.<\/p>\n\n\n\n<p>Start the path of&nbsp;acquaintance with fonts gradually, constantly replenishing knowledge and applying it&nbsp;in&nbsp;practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0harmoniously selected font not only conveys information to\u00a0the audience, but also visually complements the project. A\u00a0mistake in\u00a0choosing a\u00a0font can spoil the impression and alienate the viewer from the product, whether it\u00a0be\u00a0a\u00a0poster, a\u00a0sign for a\u00a0store or\u00a0cafe, product packaging, a\u00a0website or\u00a0an\u00a0app.<\/p>\n","protected":false},"author":2,"featured_media":12576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[184,188],"class_list":["post-12541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-typetype-fonts","tag-work-with-fonts"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/12541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/comments?post=12541"}],"version-history":[{"count":2,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/12541\/revisions"}],"predecessor-version":[{"id":51106,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/12541\/revisions\/51106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media\/12576"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media?parent=12541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/categories?post=12541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/tags?post=12541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}