{"id":10726,"date":"2022-08-03T16:07:06","date_gmt":"2022-08-03T13:07:06","guid":{"rendered":"https:\/\/typetype.org\/fr\/?p=10726"},"modified":"2026-05-15T10:18:37","modified_gmt":"2026-05-15T07:18:37","slug":"grow-and-divide-creating-a-font-for-the-g8-festival","status":"publish","type":"post","link":"https:\/\/typetype.org\/fr\/blog\/grow-and-divide-creating-a-font-for-the-g8-festival\/","title":{"rendered":"Grow and divide: Creating a font for the G8 festival"},"content":{"rendered":"\n
\"Grow<\/figure>\n\n\n\n

Creative industries Festival G8<\/a>\u00a0has presented its 2022 visual identity. The associations that immediately come to\u00a0mind are the unity of\u00a0nature and people, cell division, and organics.<\/p>\n\n\n\n

The \u00abgrow and divide\u00bb principle was guiding the creation of\u00a0the corporate visual identity created by\u00a0a\u00a0large team. The font design studio TypeType<\/a> is\u00a0one of\u00a0the participants in\u00a0the creative process of\u00a0making the font and logo.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n

The team was invited to participate in the project at the peak of creative activity. We were introduced to the visual identity concept, which TypeType had to sustain typographically in font development.<\/p>\n\n\n\n

\u00abOrganics that visualize the dynamics of creative thought in the botanical world\u00bb is the main idea that was brought to life by the designer Denis Bashed and Easy Digital Agency.<\/p>\n\n\n\n

As noted by the organizers of G8, the \u00abgrow and divide\u00bb principle guiding the visual identics is also reflected in the new logo. It will change for the whole duration of the festival, growing, dividing, and becoming one whole entity again.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n

The team shared the idea to design all festival communications as experimental notes taken by scientists. We wanted to sustain this thought in typography. Selecting a font, we tried conveying an image of scientists describing the results of their experiments. We wanted to choose a font that would transmit the idea without attracting too much attention to itself. We were looking for a reasonably neutral font that would not be too ostentatious. <\/p>\n\n\n\n

We were inspired by the fonts Cyrillized in the 80s and 90s with their \u00abstrange\u00bb Cyrillics that a modern onlooker is unfamiliar with. The studio\u2019s TT Interphases<\/a> was chosen as the basic font, and we selectively changed some of the glyphs so that the set would gain its slightly messy, quirky flair, bringing about the right associations.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n
\"Grow<\/figure>\n\n\n\n

We have to admit that among the options, there was a more radical version in which we changed some of the characters for \u00abscientific\u00bb notations. But this idea seemed too straightforward, and we decided not to go there.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n

After internal iterations, we provided the festival team with 4 upright and 4 inclined faces with altered Cyrillic: Regular, Medium, DemiBold, Bold.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n

But before the work on the font began, the TypeType team was invited to participate in the creation of the festival\u2019s logo. After discussing the concept, especially the \u00abgrow and divide\u00bb principle, we realized what we needed to do right away. The analogy between the number 8 and the dividing cells came almost immediately and we started to embody it. We decided to illustrate the process using a variable font, and that was how we found the right solution. You can see the result yourself.<\/p>\n\n\n\n

\"Grow<\/figure>\n\n\n\n

Taking part in the G8 creative process was a great experience and thousands of participants and viewers can evaluate the results. We were happy to support the project on a not for profit basis.<\/p>\n\n\n\n

Participants:<\/p>\n\n\n\n

    \n
  • G8\u00a0festival organizer\u2014Vitaly Bykov <\/li>\n\n\n\n
  • Project art director\u2014Denis Bashev<\/li>\n\n\n\n
  • Head project designers\u2014Easy Digital Agency<\/li>\n\n\n\n
  • Corporate font and logo provider\u2014TypeType<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Creative industries festival G8\u00a0has presented its 2022 visual identity. The associations that immediately come to\u00a0mind are the unity of\u00a0nature and people, cell division, and organics.
    \nThe \u00abgrow and divide\u00bb principle was guiding the creation of\u00a0the corporate visual identity created by\u00a0a\u00a0large team. The font design studio TypeType is\u00a0one of\u00a0the participants in\u00a0the creative process of\u00a0making the font and logo.<\/p>\n","protected":false},"author":1,"featured_media":10727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[187],"class_list":["post-10726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-font-custom"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/10726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/comments?post=10726"}],"version-history":[{"count":2,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/10726\/revisions"}],"predecessor-version":[{"id":32866,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/posts\/10726\/revisions\/32866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media\/10727"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/media?parent=10726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/categories?post=10726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/fr\/wp-json\/wp\/v2\/tags?post=10726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}