{"id":39466,"date":"2025-04-23T18:55:58","date_gmt":"2025-04-23T15:55:58","guid":{"rendered":"https:\/\/typetype.org\/es\/?p=39466"},"modified":"2026-02-03T09:02:08","modified_gmt":"2026-02-03T06:02:08","slug":"font-universe-in-a-bottle-how-pinot-agency-and-typetype-created-font-wine","status":"publish","type":"post","link":"https:\/\/typetype.org\/es\/blog\/font-universe-in-a-bottle-how-pinot-agency-and-typetype-created-font-wine\/","title":{"rendered":"El Universo Tipogr\u00e1fico en una Botella: C\u00f3mo Pinot Agency y TypeType Crearon el \u00abVino Tipogr\u00e1fico\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb.png\" alt=\"\" class=\"wp-image-10000049879\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_cover-6808ea0a0efeb-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>El&nbsp;estudio de&nbsp;dise\u00f1o tipogr\u00e1fico TypeType y&nbsp;la&nbsp;agencia de&nbsp;branding Pinot Agency unieron fuentes y&nbsp;vino para crear el&nbsp;\u00abvino tipogr\u00e1fico\u00bb: un&nbsp;proyecto que naci\u00f3 entre conversaciones con vino espumoso y&nbsp;creci\u00f3 hasta alcanzar proporciones c\u00f3smicas. \u00bfQu\u00e9 es&nbsp;y&nbsp;c\u00f3mo se&nbsp;debe disfrutar? \u00a1Te lo&nbsp;contamos en&nbsp;este art\u00edculo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verano, Fuentes, Vino <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c.png\" alt=\"\" class=\"wp-image-10000049880\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c-1024x380.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c-1200x445.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c-768x285.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c-420x156.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_01-6808ea273617c-600x223.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Todo comenz\u00f3 en&nbsp;el&nbsp;verano de&nbsp;2024. El&nbsp;estudio TypeType se&nbsp;convirti\u00f3 en&nbsp;socio del festival Sreda Summer Summit, y&nbsp;all\u00ed nos encontramos con nuestros colegas de&nbsp;<a href=\"https:\/\/www.pinot.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinot Agency<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_02.png\" alt=\"\" class=\"wp-image-10000049871\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02-1024x469.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02-1200x549.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02-768x351.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02-420x192.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_02-600x275.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Al&nbsp;principio, el&nbsp;equipo de&nbsp;la&nbsp;agencia propuso crear un&nbsp;maridaje entre vino y&nbsp;fuente. La&nbsp;idea era que cada fuente, al&nbsp;igual que cada variedad de&nbsp;vino, tiene su&nbsp;propio car\u00e1cter \u00fanico. Y&nbsp;que, al&nbsp;unirse, pueden resaltar las particularidades, el&nbsp;estado de&nbsp;\u00e1nimo y&nbsp;el&nbsp;esp\u00edritu del otro.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_03.png\" alt=\"\" class=\"wp-image-10000049872\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03-1024x370.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03-1200x433.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03-768x277.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03-420x152.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_03-600x217.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Decidimos intentar implementar este concepto: tomar varias muestras de&nbsp;vino y&nbsp;combinarlas con fuentes adecuadas de&nbsp;la&nbsp;colecci\u00f3n de&nbsp;TypeType.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_04.png\" alt=\"\" class=\"wp-image-10000049873\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04-1024x405.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04-1200x474.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04-768x303.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04-420x166.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_04-600x237.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>As\u00ed, el&nbsp;proyecto recibi\u00f3 el&nbsp;t\u00edtulo provisional de&nbsp;\u00abvino tipogr\u00e1fico\u00bb, y&nbsp;pasamos a&nbsp;la&nbsp;parte m\u00e1s interesante: seleccionar las parejas vino-fuente a&nbsp;trav\u00e9s de&nbsp;una cata.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maridaje Vino-Fuente<\/h2>\n\n\n\n<p>La&nbsp;cata tuvo lugar en&nbsp;la&nbsp;oficina de&nbsp;TypeType. Participaron dise\u00f1adores de&nbsp;fuentes y&nbsp;otros empleados del estudio, as\u00ed como representantes de&nbsp;Pinot Agency. Obtuvimos nueve muestras de&nbsp;vino de&nbsp;nuestros socios de&nbsp;la&nbsp;empresa Ladoga: tres tintos, tres blancos y&nbsp;tres espumosos. A&nbsp;partir de&nbsp;los resultados de&nbsp;la&nbsp;cata, deb\u00edamos seleccionar tres muestras (una de&nbsp;cada grupo) y&nbsp;tres fuentes que les correspondieran.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5.png\" alt=\"\" class=\"wp-image-10000049881\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5-1024x594.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5-1200x697.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5-768x446.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5-420x244.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_05-6808ea57b5ab5-600x348.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Cada participante pod\u00eda votar por un&nbsp;vino de&nbsp;cada categor\u00eda que m\u00e1s le&nbsp;gustara y&nbsp;anotar con qu\u00e9 fuente asociaba la&nbsp;variedad elegida y&nbsp;por qu\u00e9.<\/p>\n\n\n\n<p>Las tres combinaciones ganadoras fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vino tinto Stigelmar Zweigelt Pur Burgenland y&nbsp;fuente TT&nbsp;Ricks. Seg\u00fan los participantes, el&nbsp;vino es&nbsp;mineral, punzante, como las p\u00faas de&nbsp;<a href=\"https:\/\/typetype.org\/es\/fonts\/tt-ricks\/\">TT&nbsp;Ricks<\/a>. Tiene un&nbsp;car\u00e1cter audaz y&nbsp;misterioso, al&nbsp;igual que la&nbsp;fuente.<\/li>\n\n\n\n<li>Vino blanco Torotoro Marlborough Sauvignon Blanc y&nbsp;fuente <a href=\"https:\/\/typetype.org\/es\/fonts\/tt-neoris\/\">TT&nbsp;Neoris<\/a>. El&nbsp;vino tiene un&nbsp;sabor fresco y&nbsp;equilibrado, muy similar al&nbsp;dise\u00f1o de&nbsp;la&nbsp;fuente. Al&nbsp;principio parece sencillo, pero al&nbsp;observar con atenci\u00f3n, revela detalles interesantes.<\/li>\n\n\n\n<li>Vino espumoso Glera Spumante Fonte Extra Dry y&nbsp;fuente <a href=\"https:\/\/typetype.org\/es\/fonts\/tt-ricordi-allegria\/\">TT&nbsp;Ricordi Allegria<\/a>. Comparten elegancia, refinamiento, ligereza, gracia y&nbsp;un&nbsp;origen italiano. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f.png\" alt=\"\" class=\"wp-image-10000049882\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_06-6808ea91a3c7f-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>El&nbsp;vino espumoso recibi\u00f3 la&nbsp;mayor cantidad de&nbsp;votos (desde hace tiempo ocupa un&nbsp;lugar especial en&nbsp;nuestro refrigerador de&nbsp;oficina y&nbsp;en&nbsp;nuestros corazones). As\u00ed que decidimos empezar por&nbsp;\u00e9l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una Met\u00e1fora de&nbsp;Proporciones C\u00f3smicas <\/h2>\n\n\n\n<p>Nos dimos cuenta de&nbsp;que la&nbsp;versi\u00f3n piloto deb\u00eda ser m\u00e1s general y&nbsp;completa, yendo m\u00e1s all\u00e1 de&nbsp;la&nbsp;idea original.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_07.png\" alt=\"\" class=\"wp-image-10000049874\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07-1024x272.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07-1200x319.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07-768x204.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07-420x112.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_07-600x160.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>En&nbsp;el&nbsp;primer concepto, Pinot Agency destac\u00f3 que detr\u00e1s de&nbsp;cada fuente siempre hay personas que la&nbsp;crean. De&nbsp;ah\u00ed surgi\u00f3 la&nbsp;imagen colectiva de&nbsp;un&nbsp;\u00abdios de&nbsp;las fuentes\u00bb, alrededor del cual diferentes fuentes giran en&nbsp;\u00f3rbita.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa.png\" alt=\"\" class=\"wp-image-10000049883\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_08-6808eae3b58aa-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Sin embargo, quer\u00edamos que la&nbsp;met\u00e1fora fuera m\u00e1s profunda, poderosa y&nbsp;amplia. Por eso, en&nbsp;el&nbsp;segundo concepto, comparamos el&nbsp;proceso de&nbsp;creaci\u00f3n de&nbsp;una fuente con el&nbsp;crecimiento de&nbsp;un&nbsp;\u00e1rbol.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_09.png\" alt=\"\" class=\"wp-image-10000049875\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09-1024x405.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09-1200x474.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09-768x303.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09-420x166.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_09-600x237.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03.png\" alt=\"\" class=\"wp-image-10000049884\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_10-6808eafd86a03-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Pero incluso esta idea no&nbsp;nos pareci\u00f3 lo&nbsp;suficientemente global. As\u00ed surgi\u00f3 un&nbsp;tercer concepto, que se&nbsp;convirti\u00f3 en&nbsp;la&nbsp;base para el&nbsp;trabajo posterior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_11.png\" alt=\"\" class=\"wp-image-10000049876\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11-1024x434.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11-1200x508.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11-768x325.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11-420x178.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_11-600x254.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9.png\" alt=\"\" class=\"wp-image-10000049885\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9-1024x528.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9-1200x619.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9-768x396.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9-420x217.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_12-6808eb165b8a9-600x310.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mapa del Universo Tipogr\u00e1fico<\/h2>\n\n\n\n<p>Para dar vida a&nbsp;esta idea, Pinot Agency hizo un&nbsp;gran esfuerzo a&nbsp;nivel tecnol\u00f3gico. <a href=\"https:\/\/finpap.md\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Papers Plus<\/a>, una empresa tipogr\u00e1fica de&nbsp;Moldavia que se&nbsp;convirti\u00f3 en&nbsp;socia del proyecto, desempe\u00f1\u00f3 un&nbsp;papel clave en&nbsp;la&nbsp;implementaci\u00f3n del concepto. Est\u00e1n especializados exclusivamente en&nbsp;etiquetas de&nbsp;vino con un&nbsp;alto nivel de&nbsp;detalle en&nbsp;efectos de&nbsp;impresi\u00f3n.<\/p>\n\n\n\n<p>El&nbsp;papel texturizado Fasson Watermark se&nbsp;convirti\u00f3 en&nbsp;la&nbsp;base, ayudando a&nbsp;crear profundidad y&nbsp;a&nbsp;a\u00f1adir textura y&nbsp;tactilidad a&nbsp;la&nbsp;etiqueta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_13.png\" alt=\"\" class=\"wp-image-10000049877\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13-1024x382.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13-1200x448.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13-768x286.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13-420x157.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_13-600x224.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c.png\" alt=\"\" class=\"wp-image-10000049886\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c-1024x543.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c-1200x637.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c-768x407.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c-420x223.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_14-6808eb2fba39c-600x318.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>El&nbsp;misterioso centelleo de&nbsp;las estrellas se&nbsp;logr\u00f3 con gel de&nbsp;cobre, y&nbsp;los planetas se&nbsp;dise\u00f1aron con relieve, a\u00f1adiendo una textura mate. En&nbsp;el&nbsp;sol, que simboliza a&nbsp;TypeType, se&nbsp;puede ver el&nbsp;nombre de&nbsp;la&nbsp;empresa realizado con microrelieve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d.png\" alt=\"\" class=\"wp-image-10000049887\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_15-6808eb63f341d-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Las letras que \u00abvuelan\u00bb por la&nbsp;etiqueta no&nbsp;est\u00e1n ah\u00ed por casualidad: son una especie de&nbsp;huevo de&nbsp;Pascua. Estas letras forman la&nbsp;palabra \u00abhandgloves\u00bb, que los dise\u00f1adores tipogr\u00e1ficos utilizan como referencia al&nbsp;crear una fuente. No&nbsp;tiene un&nbsp;significado especial, pero est\u00e1 compuesta por caracteres caracter\u00edsticos que ayudan a&nbsp;determinar si&nbsp;la&nbsp;fuente funciona. Estos caracteres son siempre los primeros que se&nbsp;dibujan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3.png\" alt=\"\" class=\"wp-image-10000049888\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_16-6808eb9e76ed3-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Otro detalle interesante es&nbsp;la&nbsp;\u00f3rbita de&nbsp;nuestro \u00absol tipogr\u00e1fico\u00bb. Si&nbsp;se&nbsp;observa de&nbsp;cerca, est\u00e1 formada por la&nbsp;repetici\u00f3n de&nbsp;la&nbsp;palabra \u00abtypetype\u00bb en&nbsp;min\u00fasculas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b.png\" alt=\"\" class=\"wp-image-10000049889\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_17-6808ebad29d7b-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_es_18.png\" alt=\"\" class=\"wp-image-10000049878\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18-1024x362.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18-1200x424.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18-768x271.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18-420x148.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_es_18-600x212.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Como resultado, lanzamos una serie de&nbsp;botel\n703\nlas de&nbsp;marca, cuyas etiquetas se&nbsp;convirtieron en&nbsp;una especie de&nbsp;mapa del Universo Tipogr\u00e1fico. Al&nbsp;girar la&nbsp;botella entre las manos, puedes explorarlo, descubriendo nuevas facetas de&nbsp;la&nbsp;bebida y&nbsp;matices del dise\u00f1o. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928.png\" alt=\"\" class=\"wp-image-10000049890\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_19-6808ebd033928-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tres, dos, uno&#8230; \u00a1Despegue!<\/h2>\n\n\n\n<p>El&nbsp;proyecto recibi\u00f3 oficialmente el&nbsp;nombre de&nbsp;\u00ab<a href=\"https:\/\/typetype.org\/es\/font-in-use\/font-universe\/\">Type&amp;Wine. Font Universe<\/a>.\u00bb <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/typetype.org\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1.png\" alt=\"\" class=\"wp-image-10000049891\" srcset=\"https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1.png 1440w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1-1024x511.png 1024w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1-1200x598.png 1200w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1-768x383.png 768w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1-420x209.png 420w, https:\/\/typetype.org\/es\/wp-content\/uploads\/tt_blog_font-wine_20-6808ebe97a7d1-600x299.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Este proyecto nos es\u00a0muy querido, y\u00a0regalamos las botellas de\u00a0marca a\u00a0nuestros amigos y\u00a0socios. Y, por supuesto, planeamos seguir desarrollando la\u00a0idea \u2014 \u00a1permanece atento a\u00a0las novedades!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0estudio de\u00a0dise\u00f1o tipogr\u00e1fico TypeType y\u00a0la\u00a0agencia de\u00a0branding Pinot Agency unieron fuentes y\u00a0vino para crear el\u00a0\u00abvino tipogr\u00e1fico\u00bb: un\u00a0proyecto que naci\u00f3 entre conversaciones con vino espumoso y\u00a0creci\u00f3 hasta alcanzar proporciones c\u00f3smicas. \u00bfQu\u00e9 es\u00a0y\u00a0c\u00f3mo se\u00a0debe disfrutar? \u00a1Te lo\u00a0contamos en\u00a0este art\u00edculo!<\/p>\n","protected":false},"author":4485,"featured_media":10000049879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[184,189],"class_list":["post-39466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-typetype-fonts","tag-typetype-news"],"acf":{"show_sidebar":true},"_links":{"self":[{"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/posts\/39466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/users\/4485"}],"replies":[{"embeddable":true,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/comments?post=39466"}],"version-history":[{"count":5,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/posts\/39466\/revisions"}],"predecessor-version":[{"id":47704,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/posts\/39466\/revisions\/47704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/media\/10000049879"}],"wp:attachment":[{"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/media?parent=39466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/categories?post=39466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typetype.org\/es\/wp-json\/wp\/v2\/tags?post=39466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}