{"id":26688,"date":"2024-02-06T13:22:03","date_gmt":"2024-02-06T10:22:03","guid":{"rendered":"https:\/\/typetype.org\/de\/?p=26688"},"modified":"2026-02-05T08:53:24","modified_gmt":"2026-02-05T05:53:24","slug":"our-golden-child-introducing-tt-neoris-a-model-neo-grotesque-font","status":"publish","type":"post","link":"https:\/\/typetype.org\/de\/blog\/our-golden-child-introducing-tt-neoris-a-model-neo-grotesque-font\/","title":{"rendered":"Unsere goldene Schrift: Wie wir die ideale Neo-Groteske TT Neoris entwickelt haben"},"content":{"rendered":"\n
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TT Neoris<\/a> is a TypeType team font released in 2023. Its name is derived from two words: \u00abneo,\u00bb which means \u00abnew,\u00bb and \u00abrise.\u00bb We\u2019ve been working meticulously on it for two and a half years. At the moment, TT Neoris is the most ambitious project of the studio: our goal was to create the ideal Neo-Grotesque that would mark a new chapter in the history of typography and become a bestseller.<\/p>\n\n\n\n

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Labeling our font as \u00abideal,\u00bb we understand there is always space for improvement and no limit to perfection. Nonetheless, we\u2019ve done everything for TT Neoris to be worthy of this bold definition: we thoroughly designed each letterform, gave the font a large character set, and added numerous languages support, paying particular attention to the Cyrillic-based languages. We also added a large set of OpenType features, which allows you to shift the font\u2019s mood dramatically and use only one typeface instead of many. <\/p>\n\n\n\n

Every characteristic this font has is there for a reason: we\u2019ve conducted extensive research to analyze the currents in typography development, the trends poised for high demand, and the things users would love to have in existing typefaces. <\/p>\n\n\n\n

So, we\u2019re happy to invite you to explore the creation story of TT Neoris<\/a>, a Neo-Grotesque of the future!<\/p>\n\n\n\n

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Step one: Market research <\/h2>\n\n\n\n

To begin with, we will answer a logical question: why did we need to conduct research, and what were its goals and objectives?<\/p>\n\n\n\n

The point is that our TypeType team of enthusiastic explorers decided to craft the \u00abformula of love\u00bb in the font world and find out if it\u2019s possible to design a bestseller based on detailed calculations. We wanted to try to match the success of the most popular studio fonts: TT Norms Pro<\/a> and TT Commons Pro<\/a>. To do this, we needed to understand why they are in such high demand.<\/p>\n\n\n\n

It\u2019s worth mentioning that we have done research before. Yet, this research stands out as our deepest and most comprehensive. <\/p>\n\n\n\n

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\u00abFont popularity is mostly a matter of chance\u2014we have observed it through our own experience. When we released TT Norms Pro and TT Commons Pro, we weren\u2019t ready for these typefaces to become global bestsellers. But this time, we approached the concept of an \u201eideal font\u201c creation with greater awareness. Basically, we defined our task and went all-in, beginning our research<\/em>.\u00bb<\/p>\nIvan Gladkih, CTO, co-founder of TypeType <\/em><\/em><\/cite><\/blockquote>\n\n\n\n

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\u00abWe were curious if our research studies really work. Our goal was to create a bestseller, and we did everything to make it happen. But will it work? And is it possible to predict the font\u2019s popularity? We had no idea.\u00bb <\/em><\/em><\/p>\nAntonina Zhulkova, Design Lead at TypeType<\/em><\/em><\/cite><\/blockquote>\n\n\n\n

As we mentioned before, the research we did was extensive. It included the analysis of various bestselling fonts ranging from iconic names with a historical legacy to the newest hits. The list of our \u00abtest subjects\u00bb included, for example, typefaces from the Monotype collection as well as fonts made by independent type foundries.<\/p>\n\n\n\n

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We measured all possible font parameters, took apart almost all characters and constructions, and analyzed fonts\u2019 types and components. In addition, we asked users what fonts they needed and what they thought the existing fonts lacked. <\/p>\n\n\n\n

The user survey featured both open-ended and closed-ended questions. In one of the parts, for instance, we gave the respondents the opportunity to provide us with additional suggestions and asked them to list their favorite fonts with small explanations of why they liked them.<\/p>\n\n\n\n

During our research, we tackled the following objectives:<\/p>\n\n\n\n