We are launching a new service on the font market!
For any company, a corporate font is a branding element that allows it to stand out among competitors. If you still think that such a service is only available to big brands with billions of dollars — get ready, we are here to bust this myth!
We don’t know what the modern American dream is. We are opening our first office in the USA because forty percent of sales and a large number of interesting projects come to TypeType from America. The first step towards customers is at the same time another point of growth for the font foundry.
Today we will share a fascinating story of creating a font family to set logos for one of the largest Russian brands. We promise you won’t be bored: in this story, you will have the chance to have a look at all stages of the work and will learn more about font creation.
TT Hoves completes the TypeType font trilogy dedicated to modern sans serif. The first was TT Norms—the universal geometric sans for the widest possible range of tasks.
TT Norms Pro is your favorite TT Norms, but much, much better. TT Norms Pro includes 22 reworked fonts, 1581 glyphs in each font, 24 OpenType features, support for more than 216 languages and more.
At TypeType, we’ve got a broad experience in creating both fully custom fonts and modified commercial fonts from our collection. You might find some nuances of already existing fonts unsuitable for your purpos- es, or you need a completely original font in order to create unique corporate identity.
This is a service in which we can take your drafts, lettering, vector letters or even sketches from any font editor and turn them into a fully functional font. We are ready to help you with both complex mastering as well as with the solution of individual visual or technical problems. TypeType mastering can be divided into several main blocks: visual mastering, technical mastering, kerning and font hinting.
Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity.